Trending
- Heritage Golf Group acquires Legacy Golf Club and makes it part of Lakewood Ranch
- Cabot unveils first look at new Cabot Highlands course
- Now: What’s next?
- KemperSports bolsters leadership team with three new hires
- Merchants and merchandise
- Troon kicks off 2024 by bringing five varied clubs under its umbrella
- Selling change
- Leisure Investment Properties Group expands team with two new members
NOW PLAYING!
As a kid, I loved going to the movies. My friends and I could not wait for the next western or Steve McQueen movie to hit our local cinema. We had lots of fun with double features, popcorn, and Coke…….all for less that $1.50. While there, I always loved reading the movie posters. Back then, they had posters for what was now playing, as well as coming attraction posters. These posters told me all about the movie and stars I was about to see, as well as the ones we would see in a few months. Movie posters told me a great deal by bringing the stories to me. Wouldn’t it be great if every golfer arrived at the club with a bio poster attached, providing you with all of the detail you would need to develop the very best marketing and service menus?
Well we know customers do not appear with info attached, or even a chip that you can download directly into your system. In so many cases, we know little about the people who play our courses. This is a big missed opportunity. Think about what we might do differently and/or better if we had some important information. Things like course set-up, the merchandise, and food menus, and the marketing plan might all be very different. Because we may not know much about our players, we do not know how these people might influence our success. If we only accept golfers as people who play occasional rounds, we are leaving money on the table…….every day. Here are questions you may want to begin to ask your golfers, in order to build a focused plan of success.
Now Playing at your golf course may be corporate leaders, doctors, men and women who drive departments, divisions, or organizations. The way to learn is by asking. Work with the team to develop a program of questions, together with a system of delivery and recovery that will provide game-changing details for you and the club. Learning who is playing the property each day can help you create business beyond the 18th hole. Something else to identify with this new effort are your very best customers? Who are the top 20%? Once you know this, you can develop very customized service points that no competitor, large or small can touch. Who is Now Playing out there on the 1st tee? Once you truly know the facts, you just might win your own Oscar. Now Playing………..
Jack Dillon is the author of the highfives series. Jack is a golf shop expert, experienced in player development, and providing great service to women golfers. Jack is an advanced speaker, and a member of Toastmasters International. Jack is also one of the top 100 Retailers on Twitter. You can contact Jack at 407-973-6136 or at highfives81@yahoo.com. Jack is ready to discuss any operation issue, as well as speak to your team. Happy Holidays to you and yours………
Jack Dillon
Related Posts
How to create and manage sustainability plan blueprints for golf operations
Just as a detailed and thorough blueprint is critical for turning a building plan into sturdy reality, your facility’s sustainability success hinges on creating and
Chairman Yoon: South Korea’s sports maestro
Yoon Se-young discovered the meaning of life through golf. He began playing golf as a kid in the fields near his home and fell in love with the challenge, friendship and peace of mind that it brought to his life. He found golf to be “a delightful sport” unmatched by any other.
USGA: Let’s talk about teeing options
After a round of golf, most golfers remember a great green or cool bunkers, but we don’t often reflect on the teeing options and how
Heritage Golf Group acquires Legacy Golf Club and makes it part of Lakewood Ranch
Heritage Golf Group has acquired Legacy Golf Club in Sarasota, Florida, and is repositioning it as a fourth course for Lakewood Ranch Golf and Country
Cabot unveils first look at new Cabot Highlands course
The Cabot Collection has unveiled the first look at the new course it’s adding to its recently acquired Cabots Highlands property in Inverness, Scotland. The
Now: What’s next?
We say it over and over and over: the game is hot. It remains hot. It took off with a booster beginning in June 2020.