European environmental group changes name

A nonprofit organization founded to promote environmentally friendly practices within the golf industry has changed its name and updated its mission.

The Golf Environment Europe now is known as the Golf Environment Organisation (GEO).

After an in-depth review of the activities of the organization, officials decided that a new brand and revamped organizational structure would allow GEO to work more closely with other golf industry organizations to promote environmental sustainability.  

"The environmental movement in golf has come a long way in recent years and we felt a responsibility to mirror that by reconsidering our values and position," said Chairman Bjorn Nordberg.

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