In an effort to grow the game among women, Billy Casper Golf has acquired a golf-networking group that is said to remove “the intimidating barriers that cause females to overlook the game.”
BCG now controls Women on Course, a three-year-old organization that’s dedicated partly to golf but mostly to what a press release calls “the golf lifestyle.” Women on Course hosts three-day golf weekends for women at resorts from coast to coast as well as “golf, lunch, happy hour and wine-spa activities” in major metropolitan areas. The group says that one-third of the attendees at these events have “very little knowledge of the game.”
Donna Hoffman, the group’s founder, believes that BCG “is perfectly suited to exponentially grow Women on Course, so even more women will experience the business, social and fitness benefits connected to golf.”
There’s plenty of room for growth in this market, for women, who constitute nearly 51 percent of the U.S. population, constitute less than 20 percent of U.S. golfers.