The Virginia State Golf Association Foundation has sold its 27-hole golf complex in Midlothian to a group that believes it’s an ideal place not just for golf but for things like cooking classes, wine tastings and music camps.
Pros, Inc., a Richmond-based sports marketing firm, views Independence Golf Club as “an event venue” whose golf and non-golf assets can be “monetized.” Those assets include Tom Fazio-designed 18-hole and nine-hole par-3 tracks, an auditorium, three dormitories and two cottages.
The new owners aim to add a golf academy and to sell what the Richmond Times Dispatch calls “truncated,” low-cost rounds on the golf courses. “It’s time to find ways to make the sport more inviting,” said Giff Breed, the president of Pros, Inc., told the newspaper.
A spokesman for the foundation said it believes the new owners’ plans are “fantastic.”