USGA releases Deacon, a new tech tool for operators

The United States Golf Association (USGA) has launched new technology to help golf courses improve the golfer experience. 

Deacon is a golf course management tool that is designed to address two problems: a gradual decline in participation due to a lack of satisfaction and rising maintenance costs. The digital tool is accessible online and available in both iOS and Android app stores.

The name is a tribute to Deacon Palmer, whose 50-year stewardship of Latrobe (Pa.) Country Club starting in 1926 – as superintendent and later golf professional – shaped a course that generations of golfers have enjoyed to this day. Latrobe is where Deacon taught his son Arnold to play the game on his way to becoming one of the most beloved figures in sports history, inspiring millions with his passion, character and values.

“In caring for Latrobe Country Club and influencing the life of one of the iconic figures in golf history, Deacon Palmer served the game in a way that matches our mission,” said Mike Davis, CEO of the USGA. “We are humbled that the Palmer family has entrusted the USGA with honoring his legacy.”

The tool contains 10 features to help the golf course manager — pace of play reports, GPS heat mapping, golf course condition management and hole locations. According to USGA research, golfer experience plays a vital role in the financial viability of facilities and the game’s long-term health and sustainability.

“Deacon represents the latest evolution in the USGA’s efforts to champion and advance the game,” Davis said. “The investment in this innovative technology will have a positive and long-lasting impact on the millions of golfers who visit green-grass facilities each year as well as thousands of golf course operators, the unsung backbone of our game.”

 

The USGA has done extensive turfgrass research and educational reach in the past. Davis announced the USGA would work on technology to help operators make better decisions about five years ago. 

  

 

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