USGA picks Pinehurst for HQ 2 location

The historic golf course in North Carolina is expected to generate $800M to the state by 2030

The Unites States Golf Association (USGA) is spending millions to build a second headquarters near the celebrated Pinehurst Resort in Moore County, N.C.

That will make the resort an even bigger name in the game.

“This really is a dream come true for our area,” said Tom Pashley, president of Pinehurst Resort. “It makes me think of St. Andrews. There is no other place like that except now for Pinehurst, to have a governing body in our backyard and a championship schedule similar to what happens there.”

The second headquarters location in Pinehurst will feature a museum and visitor center as well as house the organization’s turfgrass agronomy and management offices. 

It’s no secret that Pinehurst Resort and the USGA have a special relationship. In the last 30 years, Pinehurst and its masterpiece No. 2 course have played a number of prestigious golf tournaments including three U.S. Open Championships, one U.S. Women's Open, three U.S. Amateur Championships, one PGA Championship and the Ryder Cup.

As part of the agreement with Moore County, Pinehurst will bring even more championship tournaments sponsored by the USGA  to the area and state. These events must include at least one men’s major championship every five to seven years (having an economic benefit of $90 million), one women’s major championship every 10 years and at least 13 additional championship events. Altogether, these periodic events are projected to bring $500 million in economic benefits to the state over the 10-year agreement.

“Their desire to construct a permanent home here also comes with a commitment to honor the traditions and respect for the game found here, and to preserve the historic nature of this community,” said Pat Corso, executive director of Partners in Progress (PIP), the county’s economic development arm.

According to The Pilot, a Southern Pines, N.C., newspaper, state lawmakers approved the so-called “Championship NC Act,” to make the deal work. It provides up to $18 million in performance-based state incentives.

In return, USGA is projected to generate at least $800 million in economic benefits to the state over the next 10 years; employ at least 35 new staff positions, with an average annual salary of $80,000. The USGA currently operates with a staff of 300 and 70,000 members. 

“To have the USGA in Moore County puts our community in an enviable position as we look toward the future,” Corso said. “There cannot be a better suited project for our area.”

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