Topgolf enters major franchise agreement in Asia

SEAL will own and operate venues in China and Philippines.
  • Topgolf SEAL Asia
    Top Row left to right: Erik Anderson, Executive Chairman Topgolf Entertainment Group; Dolf Berle, CEO Topgolf; Middle Row left to right: Jimmy Chen, Managing Director, Topgolf China; Joe Canterbury, Partner and Board Member, SEAL; Mike Huang, vice president operations, Topgolf China. From bottom left to right: Larry Meyer, partner and board member, SEAL; Trey Owen, partner and board member, SEAL; William Davenport, chief financial officer Topgolf Entertainment Group.

Topgolf Entertainment Group continues its global expansion by entering into a franchise agreement with Sports Entertainment Asia, H.K. Limited (SEAL) with plans to open venues in Greater China (comprising Mainland China, Hong Kong, Macau and Taiwan) and the Philippines.

"This franchise partnership marks a pivotal step in the Topgolf growth story. We take a bold and purposeful approach to connecting communities around the globe, and one of the ways we are doing this is through strategic partnerships to expand our presence in international markets," said Topgolf CEO Dolf Berle. "The SEAL management team has extensive experience developing iconic hospitality brands as well as food and beverage brands in this region, and we are thrilled to see this partnership come to fruition."

Through this agreement, each Topgolf venue will be owned and operated by SEAL, which is comprised of Hong Kong-based Parkview Leisure & Entertainment Company Ltd., and SEAL TG US, LLC, led by JLM Financial Partners and Chaucer Global, both of which have extensive experience developing leading brands in the U.S. and across Asia. The SEAL franchise leaders said they are in active pursuit of premier destinations to highlight Topgolf's special blend of technology and entertainment that builds and connects communities.

"We view Topgolf as an ideal entertainment destination across Greater China with a broad appeal for families, youth, companies and people of all ages wanting to connect and have fun together," said SEAL Chairman Tony Hwang.  "We are incredibly excited to be partnering with Topgolf and expanding its global sports and entertainment community to our markets."

Currently, Topgolf operates 57 venues worldwide including 53 in the U.S., three in the United Kingdom and one in Australia.  Plans are also underway to open new venues in additional U.S. and U.K. markets, as well as Mexico, Dubai and Canada. Topgolf also recently announced plans to expand in central Europe in partnership with another new franchise partner.

"We see significant white space for Topgolf's global growth and are looking forward to expanding our technology-driven experience in new regions around the world," said Topgolf Entertainment Group Executive Chairman Erik Anderson. "To have attracted a partner as experienced as SEAL is a testament to Topgolf's growth journey over the last 20 years driven by unmatched experiences."

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