Three executive level hires for three different companies

Bobby Jones Links, DENEHY Club Thinking Partners and Total e Integrated all recently hired new either a vice president or CFO

It may not be a surprise that golf clubs have hired some help after reopening, but in the last few weeks three companies have hired at the executive level. Bobby Jones Links hired a new Chief Financial Officer (CFO) while DENEHY Club Thinking Partners and Total e Integrated have both hired vice presidents.  

Here’s a look at who each management company hired and how their expertise will be used:

Nicole Brook

Nicole Brook was hired by Bobby Jones Links, an Atlanta-based club management company that has more than 200 clubs around the world, in early June. Brook has more than 25 years of experience in finance and accounting.  

“Nicole was selected for her expertise, as well as how strongly her skills and character align with Bobby Jones Links core company values,” said Whitney Crouse, a co-founder of Bobby Jones Links. “Given our continued growth, we are adding more talented people like Nicole to assist in serving our clients in the best and most creative ways. We have no doubt that Nicole will be a wonderful addition to the team.”

Brook will provide valuable guidance to the senior leadership team as Bobby Jones Links continues to expand operations at a record pace.

“I am thrilled to serve as the Chief Financial Officer for Bobby Jones Links,” Brook said. “My previous positions have prepared me to take the lead on both the financial and accounting efforts for the growing company. I look forward to working with the entire team and our clients to help improve the accounting as well as the financial and reporting structures at all of the Bobby Jones Links clubs.”

Before joining Bobby Jones Links, Brook was the CFO for Leisure Financial Group, an experienced mortgage brokerage firm that structures, arranges and services loans for golf courses and other specialty real estate. 

Lance Merrihew

Lance Merrihew joined Totel e Integrated at the end of May as the companies Vice President of Marketing and Sales. Total e Integrated is a Toronto based software company that provides solutions for the retail, association, community, hospitality and club industries.

“I am very excited to have Lance Merrihew join the Total e Integrated team,” Mike Flannagan, President of Total e Integrated said.  “I’ve known Lance professionally for more than 10 years and he brings a rare combination of experience in every facet of business management in our industry.  His arrival will help us develop new strategies that benefit our existing clients in meeting their unique goals, as well as identifying ways to allow a new group of customers to leverage the Total e Integrated “best in suite” software solutions.” 

Merrihew has more than 20 years of experience including time in executive level positions at two management companies, including CourseCo, a multi-course operator of 38 public and private properties. He was the VP of Marketing and Sales at CourseCo. 

“I’ve known Mike and the team at Total e Integrated for a very long time,” Merrihew said. “As a user of their business management tools, I know first-hand how the right technology can drive improved member recognition, financial efficiencies, and significant return on investment. I am thrilled to join a company with the best product and a great company culture!” 

Craig Martin

Craig Martin is the new Vice President at DENEHY Club Thinking Partners, a full-service executive search and management consulting firm serving the private club and boutique resort industries. Martin was hired at the beginning of June and comes with more than 40 years of experience. 

“I am thrilled Craig Martin is joining our team,” said Dan Denehy, President of DENEHY Club Thinking Partners. “The depth of his hospitality experience and expertise in our industry will complement the already great team we have at CTP. I am especially excited to leverage his experiences with Ritz Carlton, The Boca Resort & Club and St. Andrews Country Club. This will benefit our clients and strengthen the firm’s services and positively impact the club and resort industry.”

In his role as VP, Martin will lead business development opportunities in the Southeastern U.S. as well as support the Firm’s executive search and consulting projects.

“Joining the Denehy Club Thinking Partners team is an honor and privilege knowing they are the finest executive search and consulting firm in the club and hospitality industry,” Martin said. “Dan and I share much in common. Not only working in management during a period in the 1980s at The Boca Raton Resort & Club, but more importantly the degree of our passion and delivering sustainable results. Our core values and enjoyment in delivering success for those we work with promises to translate into a great relationship and I am excited and proud to join this great group.” 

Martin is a member of the Club Management Association of America. In 2005, he earned the distinguished Certified Club Manager CCM designation.


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