The concept is simple. The influencer is seen as a “normal” person, a member of the general public, who is reviewing and discussing products and building a relationship of trust with their audience.
For those golf social media influencers with a large number of followers, it is a very lucrative career path.The golf industry has spawned an impressive list of talent, as shown below. The question that remains is whether the retention of social media golf influencers generates a positive return on investment for the sponsor.
Here’s a look at who has the biggest golf social media influence as of Aug. 10, 2020:
- Paige Spiranac 2,800,000
- Lucy Robson 860,000
- Blair O’Neal 544,000
- Tania Tare 251,000
- Garrett Clark 242,000
- Elise Lobb 225,000
- Amanda Balionis 167,000
- Alexandra O’Laughlin 167,000
- Bryan Bros 149,000
- Kenzie O’Connell 148,000
- Erik Anders Lang 137,000
- Sam Riggs Bozoian 133,000
- Belen Mozo 100,000
- McKenna Pautsch 89,600
- PJ Koenig 84,700
- Lee Abbamonte 67,800
- Maria Orlova 64,000
- Kira Dixon 53,600
- Samantha Stockton 49,000
- Matt Ginella 47,800
- Anna Rawson 37,800
- Lauren Thompson 36,000