Acknowledging that a recent exposé about water use in California’s Coachella Valley had “lit a little fire under us,” an official with the Southern California Golf Association has announced the formation of a task force committed to water conservation.
Craig Kessler, the SCGA’s director of governmental affairs, told the Desert Sun that the valley’s 124 golf properties need to “step up to the plate as an industry and figure out how to do business in a way that uses less water, uses it more efficiently.”
The task force will include representatives from the valley’s courses and officials from the Coachella Valley Water District. One of its primary goals will be to identify cost-effective ways to bring either recycled or Colorado River water to more of the valley’s courses.
As we all know, however, it’s easy to establish a task force. It’s much harder to turn talk into action.