PGA announces Merchandise Show will switch to all-virtual format in 2021

The event is scheduled for January 26-29 and appointment scheduling to be available in mid-December

Get your blue-light glasses and extra padding for your desk chair ready because the PGA 2021 Merchandise show will be coming to a computer screen next year. 

The PGA Golf Exhibitors and PGA of America recently announced the shift to an all-virtual event for the show that is scheduled for January 26 - 29.

“This year’s virtual PGA Show will offer unparalleled online engagement, connecting our industry to drive business and grow the game. Technology has brought us together in amazing new ways during the pandemic, and we plan to capitalize on these innovative solutions to make the PGA Show even better moving forward,” said PGA Golf Exhibitions Event Vice President Marc Simon. 

PGA Professionals, golf retailers, industry leaders and manufacturers from around the globe will be able to attend the show from the safety of their homes, facilities or offices and actively reconnect with the industry to drive substantial business results. 

The easy-to-use platform will become available for appointment scheduling in mid-December, with full content provided live during PGA Show Week, and available on-demand for an extended period of time after the show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021. Complimentary industry attendee registration details will be announced shortly.

For the 68th edition of the PGA Merchandise Show, attendees can expect a highly-interactive virtual experience and marketplace – which will feature new product launch events, exhibitor showrooms, commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events and special golf celebrity and influencer engagement programs, the PGA said in a release. 

“Working in partnership with the PGA Show team, we are pleased to continue the longstanding tradition of connecting PGA Professionals and the global golf community with a new virtual PGA Merchandise Show experience and marketplace in 2021,” said PGA President Suzy Whaley. “The interactive virtual format will allow even greater participation from all corners of the U.S. and around the world and, together, we can collectively make the most of the surging interest in the game."

The PGA says its optimistic that it’s 2022 event will be help live and in-person in Orlando. 

“Recognizing the increased interest in the game and potential growth in 2021 and beyond, we are excited to return to Orlando in 2022 to combine the best of technology advancements with the invaluable experience of face-to-face connections,” Simon said. “Together, we are evolving and have the opportunity to emerge stronger and better connected than ever before.”

 The PGA Merchandise Show is the world’s largest annual gathering of the golf industry and traditionally hosts nearly 40,000 golf industry professionals from around the world to discover the newest trends and technology from some 1,000 exhibiting golf companies and brands.

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