PGA and CMAA announce event plans for 2021

The PGA Merchandise Show and CMAA’s World Conference both planning for in-person conferences

The PGA Merchandise Show and CMAA’s World Conference will both be live events in 2021. The announcements come only a few weeks after the Golf Industry Show announced it would be virtual in late January and early February. 

Reed Exhibitions, which runs the PGA Merchandise Show, said it will modify the in-person experience that is scheduled for Jan. 26 to 29 in Orlando to comply with health and safety recommendations associated with COVID-19. Additionally, it will include a “significant integrated virtual component.”  

The Club Management Association of America (CMAA) said the World Conference and Club Business Expo, to be held March 12-13 in Tampa, Florida, is also planning for a live event with a virtual component. 

CMAA notified exhibitors that it may pivot to a virtual only show, in which case exhibitors could apply for a full refund or reserve space within the virtual trade show, or pre-pay for space at the 2022 San Diego Club Business Expo.

“With the unpredictability of this pandemic, we will be prepared to continue the presentation of the World Conference and Club Business Expo – enabling our community to come together either in-person or virtually to access relevant professional development, networking opportunities, idea sharing, and the latest innovations in our industry,” the association states on its website.

In a news release on Sept. 3, the PGA said, “Our goal is to best serve the needs of the golf industry by offering our audience both outdoor and indoor modified in-person events, along with a simultaneous virtual platform, to accelerate business connections and commerce. To help our exhibitors and attendees plan effectively and mitigate unnecessary costs, we will announce definitive event plans by the end of October.”

Currently the PGA is planning on having cleaning and sanitation stations, medical screening and personal protective equipment (PPE) available and will be modifying its show floor. Attendees can expect wider aisles that will only allow one-way foot traffic, more space between booths and limited numbers of people gathered in one location. 

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