Missouri muni set to be GreatLIFE’s 71st course

GreatLIFE Golf & Fitness continues to grow through acquisitions and management contracts. The management company will add Heritage Hills Golf Course in Moberly, Mo., on April 1.

The five-year contract is set at $41,000 a year, according to an article in the Moberly Monitor-Index newspaper, and was approved by the Moberly City Council on March 14.

The city purchased the course on Jan. 7 for $1 million, according to GreatLIFE Chief Operating Officer Bryan Minnis.

GreatLIFE manages 71 golf properties, in addition to fitness gyms, bowling centers and family entertainment centers. The company primarily focuses on contracting with local municipalities to operate their courses, and on working with franchisees to expand its membership-based golf and fitness programs. While members enjoy expanded reservation access, the course will remain open to the general public.

Heritage Hills is a par 70 18-hole course built in 1965; it measures 6,200 yards.

GreatLIFE was founded in Topeka, Kan., by Rick Farrant in 1992. It now has franchises in Kansas City, Sioux Falls, S.D., and is expanding to Utah. Minnis said the company is a “lifestyle subscription recreation company.”





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