GolfNow's G1 software marketshare growing

At more than 600 courses two years after launch

GOLF Business Solutions, the parent umbrella for GolfNow, is finally seeing the kind of growth for its G1 product that some had predicted when it was in beta mode. 

The NBC-owned company announced that the cloud-based software is being used at more than 600 golf courses two years after its release. G1 has become GOLF Business Solutions’ most-installed, cloud-based business management platform. Prior to its launch, some experts predicted the software would become the market leader. 

“The interest in G1 is at an all-time high,” said Jeff Foster, senior vice president, GolfNow. “We’re proud of the milestones being reached but, more importantly, the ways that G1 has helped our golf course partners enhance the golfer experience. The improved control and mobility that G1 offers not only is helping operators manage their facilities more efficiently, but it also has the tools that are helping them improve customer service.”

With G1, tee sheet, point-of-sale, social media, customer booking engines, inventory, marketing campaigns and other functions integral to efficient operations are managed by golf course staff.

“As a large resort business, we appreciate the flexibility and mobility that G1 provides,” said Jimmy Bills, director of golf at Arizona Grand Resort & Spa. “In addition to seamlessly integrating with all the components we use within the GolfNow platform, the features within G1 have helped us streamline the management of our operation and allow us to transact from anywhere on our property, which really has improved our guest experience.”

G1 provides improved data collection, and better insight into golfer booking and spending patterns, which helps operators better customize their marketing messages.

“The innovative technology has been hugely beneficial,” said Joe Dahlstrom CEO of Paradigm Golf Group. “From the iPad tee sheet at the first tee that updates real time along with our ability to proactively manage pace of play, deliver food and drinks, along with the personalized data collection that allows us to track our customer buying patterns and preferences.”



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