GolfNow buys British tee time company

GolfNow, the Golf Channel’s tee-time reservation service, is growing the old-fashioned way: by buying up its competitors.

GolfNow has purchased a British service, BRS Golf, which reportedly books for more than 750 golf properties in the United Kingdom and Ireland. GolfNow works for more than 5,000 golf courses in six countries and says that it took reservations for more than 8 million rounds of golf last year.

“The addition of BRS Golf represents a significant step in expanding GolfNow’s ability to help golf courses market and operate more efficiently,” Jeff Foster of GolfNow said in a press release.
The terms of the transaction are being kept secret.

GolfNow acquired Fore! Reservations, one of the largest POS and tee time companies in the U.S., earlier in the year.

Online discounters, of which GolfNow is by far the largest, account for 14 percent of the tee times booked these days, according to Forbes, a number that suggests a myriad of opportunities for growth.

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