Golf Inc. Virtual Days announced


Golf Inc. announced it will host a three-day virtual summit from April 26 to April 28, with each day focused on a different topic. Day one will focus on the latest trends and strategies in marketing — both for public courses and private clubs. Day two will focus on innovation in golf course operations. Day three will focus on the large trends impacting the golf industry and will feature some of the leading voices in ownership, operations and analysis. 

"We are excited to introduce this new format along with expanded networking opportunities," said Jack Crittenden, President and Editor In Chief of Golf Inc. "Last year's Innovation Day was a huge success with more than 800 attendees and we expect this year's event to be well attended as well."

Golf Inc.'s Virtual Days replaces the Innovation Day conference that was held in 2019 at Amelia Island, Florida, and was converted to a virtual format in 2020, due to the pandemic. Attendees will be able to attend several free educational sessions and visit with sponsors and exhibitors. But attendees will need to pay a fee to attend all sessions, including networking events. One, two and three day passes will be available. 

"We are making this event flexible for golf course owners and operators," Crittenden said. "They can attend one day or up to three, depending on their educational needs and schedules."

Golf Inc. will announce speakers in late January. Golf Inc. held its annual Summit in September as a virtual event, again, due to the pandemic. It has planned the next Summit as a live event in late October 2021. 


Session info:


Monday, April 26


11:00am - 12:00pm EST | Keynote - The Golf Economy: What's Next

12:30pm - 1:15pm EST | What Customers Want Post-Pandemic

1:45pm - 2:45pm EST | Business Success in 2021

3:00pm - 4:00pm EST | The Great Rebound: How to Make the Most of This Opportunity


Tuesday, April 27


11:00am - 12:00pm EST | Keynote - Marketing Genius Meetup: Tips from the Savviest Marketers in Golf

12:30pm - 1:15pm EST | Tech Marketing on a Budget

1:45pm - 2:45pm EST | Best Practices in Golf Course Marketing (Public Courses)

1:45pm - 2:45pm EST | Best Practices in Golf Course Marketing (Private Courses)

3:00pm - 4:00pm EST | Fireside Chat on Branding in a Digital World with Top Executive


Wednesday, April 28


11:00am - 12:00pm EST | Keynote - Wow Factor: Ideas to Wow Your Customers

12:30pm - 1:15pm EST | Crazy Weird Revenue Ideas that Work (Public Courses)

12:30pm - 1:15pm EST | Crazy Weird Ideas that Members Love (Private Courses)

1:45pm - 2:45pm EST | Tech Flywheel: How New Technology can Supercharge Your Operations

3:00pm - 4:00pm EST | Best (Golf) Innovations from the Pandemic



Early Bird Special (for all 3 days): $150 if you register by March 1st

Single Day: $75

All 3 Days: $195 if you register after March 1st