Golf Inc. announces digital-first strategy for news and events

Readers can expect daily online news, video stories and a weekly e-newsletter
  • Golf Inc. Magazine
    Digital-first strategy announced by Golf Inc.

Golf Inc. is expanding its digital footprint, with daily news coverage on its website, video stories and a weekly e-newsletter. The 29-year old title will also host three virtual events in addition to its signature Golf Inc. Summit, which is a live conference that will be held in April 2021.  The first virtual event will be a version of the Golf Inc. Summit, from Sept. 14th to Sept. 16th. 

“We were already making plans to expand digitally when the COVID-19 pandemic hit,” said Jack Crittenden, President and Editor In Chief of Golf Inc. “We hosted a great virtual event on the pandemic in April and saw web readership grow during that time. That encouraged us to take bolder steps.”

Golf Inc.’s Innovation Day in April drew 900 registrants. The virtual Summit in September will feature 22 educational sessions, five networking sessions, and more than 70 speakers, including many of the top CEOs in the golf industry. 

“We are excited to deliver our highly-rated content in this new format, allowing more golf course owners and operators to take advantage of this great learning opportunity,” Crittenden said. 

The Golf Inc. Summit was founded by Jack’s father, Alan, in 1988 as the Crittenden Golf Conference. The print magazine launched in 1991 as a monthly title. It switched to quarterly in 2009 and added two issues a few years later. It will publish quarterly for the remainder of 2020 and 2021. 

The website has been growing in readership and the newly expanded content is expected to accelerate that growth. The website will also feature a monthly video story — interviews with the most powerful people and profiles of the most innovative ideas in golf. The website will begin featuring daily news stories in July.

“The Golf Inc. website has been an underutilized asset that we are repositioning as the center of the Golf Inc. brand,” said Dennis Molyneaux, who joined the company in May as Chief Operating Officer and Publisher of Golf Inc. “Readership is strong, should grow exponentially, and the readers are a who’s who of the golf industry.” 

Golf Inc. is selling monthly website sponsorships, designed to deliver a low CPM for advertisers and exclusive reach to the industry’s top decision-makers. 

Golf Inc. is also planning a European Summit in November and Innovation & Tech Day in February. Both will be virtual events that include educational sessions, networking opportunities and virtual exhibit booths. 

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