Global Golf Advisors rebrands as GGA

Consultancy has moved beyond golf

Global Golf Advisors, which has expanded its focus beyond golf, has changed its name to GGA Partners to help with that transition. 

The consultancy started in 1992 as North America’s KPMG Golf Industry Practice. It became Global Golf Partners when Stephen Johnston separated from KPMG in 2006. 

Johnston is based in Toronto, but the company has hired consultants in other locations, including Phoenix and Dublin, Ireland.

“Today is an important milestone in the continued advancement of our business,” said Derek Johnston, a partner at GGA Partners and Stephen’s son. “Our new brand proudly celebrates the heritage of Global Golf Advisors by continuing with the acronym by which the firm has become commonly known; but it also acknowledges the growth we have enjoyed and communicates our bright future, as a consulting firm that has evolved into a club and leisure powerhouse.”

During the past ten years, the firm has been increasingly engaged in a multitude of consulting projects in the club and leisure space where golf amenities have not been present — from private city clubs to business clubs, beach clubs, mountain clubs, yacht clubs, destination resorts and residential real estate developments. GGA Partners has been a stropng supporter of the CMAA.

As part of the brand change, the firm also introduced new colors and logo. 

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