The largest owner/operator of golf properties in the United Kingdom gives a free introductory golf lesson to women, after which it hands them a brochure that outlines “8 Reasons Why Women Should Play Golf.”
Crown Golf’s argument boils down to this: Golf is good exercise that offers women opportunities to socialize and build relationships, wear cool clothes and get out into the sun and breathe fresh air.
Such a pitch may not resonate deeply with men, but women appear to be listening. Crown Golf claims that most of its 25 golf properties have “a higher-than-average percentage of lady members” and that some have a female membership that approaches 20 percent. This is an achievement worth noting, because only about 14 percent of the club members in the U.K. are women.