In an effort to drum up business, some of the best-known golf courses in Gujarat, India have become marketing partners.
The 12 founding members of the Gujarat Golf Association include Kensville Golf & Country Club in metropolitan Ahmedabad, Gaekwad Baroda Golf Club in Baroda and Aalloa Hills Resort & Golf Course in suburban Gandhinagar.
“Many of us are struggling hard to stay afloat, as golf is picking up very slowly here and the golf properties are expensive to maintain,” the managing director of Gulmohar Greens Golf & Country Club told the Indian Express. “So we decided to come together under one umbrella and promote it in an organised manner.”
The golf business has become very competitive in Gujarat, thanks in part to construction related to residential development, and the newspaper reports that “very few golf enthusiasts” are “taking up the game.”