Callaway changes name to Topgolf Callaway Brands Corp

  • Logo and image courtesy of Topgolf Callaway

Callaway Golf has changed the company’s corporate name to Topgolf Callaway Brands Corp to reflect both the merger with Topgolf in 2021 as well as its new diverse brand portfolio.

"[The new name] better acknowledges our long-term strategic path forward, while emphasizing our unique and dominant leadership in the Modern Golf space," said Chip Brewer, company president and CEO. "We believe that Topgolf Callaway Brands simultaneously communicates robust growth and change along with stability and strength."

Each brand currently under the Topgolf Callaway umbrella will continue apace with their current identities and marketing strategies, and the company leadership will likewise continue without any changes.

The Topgolf acquisition is already paying dividends. Numbers in the last quarter hit $1.12 billion, a 22% increase from Q2 2021, with net income hitting $105.4 million, a 13% increase.

Callaway also acquired a minority position in Five Iron Golf in the spring of 2021, attracted by marketing possibilities at urban, simulator-based venues that attract both avid golfers and non-golfers looking to socialize and have fun. Callaway’s investment will fund expansion into Boston, Detroit, Seattle and other cities.

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