Brown Golf acquires Carolina National Golf Club

Photo courtesy of Brown Golf

Brown Golf acquired Carolina National Golf Club in Bolivia, N.C., in December, its first acquisition in almost five years. The course, recognized by Golf Digest as one of the finest on the eastern seaboard, features 27 holes and was designed by Fred Couples. This marks Brown’s 22nd entry to their portfolio, which features 28 courses in eight states.

Since its last acquisition, Brown Golf has gone through ownership changes. John M. Brown bought out his father, John A. Brown, and his brother, Todd Brown, and is now the owner and CEO, along with CFO Jason Harshbarger and Lee Arroyo.

John M. Brown said he had kept contact with the management company in charge of Carolina National for some time, and earlier in 2021 the company realized they were ready to make a pitch. Carolina National was a semi-private facility that was trading multiple tee times to a third party, and Brown knew they could make improvements.

“It was exactly the type of club we felt there was upside,” Brown says. “It’s the type of facility we feel our proprietary technology solution GolfBack can benefit immediately.”

Brown Golf Management founded GolfBack in 2020 as a separate partner entity. The turnkey reservation tool was developed to provide management at the 25 courses Brown manages with a system that gives each course direct control over how it interacts with local golfers, how customer data is collected, and also how their tee times are priced on a day-to-day basis. The software will allow Carolina National to drive direct tee times to the course website, offer its customers “daily steals” and instant rewards, collect customer data, and market directly to its customers.

Carolina National is located within thirty miles of both Wilmington, N.C. and North Myrtle Beach. The course winds through low country terrain and offers views of the Lockwood Folly River.

Brown Golf plans to keep acquiring courses, provided they fit their management style, which is clubs that carry at least $1.5 million in revenue and operate with a daily fee component.

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