The 2021 Golf Inc. Summit Private Track

The 2021 Golf Inc. Summit is nearly upon us! In the last couple weeks, we’ve shared what’s happening at the public and investor tracks, so here’s what the private track can expect on Oct. 26-28 at the La Quinta Resort in California. 

Best practices for private clubs 

  • Implementing today’s best practices to bring “life to your sticks and bricks”
  • Building a core culture of empowerment and ownership with your team for success: happy, engaged and empowered employees equal happy members 
  • Implementing the “wow factor” to differentiate your club from the field
  • Creating consistency for day-to-day delivery to exceed member expectations 

Bob Jones, Principal, Ethos Club & Leisure 

Terry Anglin, Principal, CCM, CCE, ECM, GSI, Ethos Club & Leisure

Jeff McFadden, CCM, CCE, ECM, General Manager, Union League Club in Philadelphia

Jon Davis, General Manager, Northwood Club

Michael Abbott, President, Beacon Land Development 

Business strategies for private clubs 

  • Capital improvements, keeping up with the Joneses
  • Member Issues, members gone wild
  • Membership structure, gremlins in your documents
  • Management, set up for success

Dallas Addison, Shareholder, Addison Law Firm

Bob Jones, Principal, Ethos Club & Leisure

Ben Dobbs, Executive Director, PGA West, The Citrus Club and Mountain & Dunes 

Develop a quality workforce that delivers exceptional experiences 

  • How to recruit and hire A-list employees now 
  • Learn how to make culture your competitive advantage
  • Understand what candidates want out of their employer today
  • Discover best practices for employee engagement (compensation, benefits, incentives for growth, clear communication) to keep turnover low

Whitney Reid Pennell, President, RCS Hospitality Group 

Donna Otis, Chief Executive/General Manager, The Bridges at Rancho Santa Fe

Joyce Halama, CMM, RCS Hospitality Group

How Castle Pines became an immersive branding experience

  • Discussing the power and opportunity of of sub-brands within your club
  • Utilizing experiential branding to bring brands to life to enhance and excite the member experience
  • Learn how leveraging the senses enhances a brand experience 
  • Understanding merchandising opportunities with sub-branded goods

Ryan Doerr, President, Strategic Solutions

Dave Whalen, CCM, CCE, CEO/GM, Country Club at Castle Pines

Mark Lewicki, Director of Sales & Marketing, The Country Club at Castle Pines

Laura Leszcynski, VP of Marketing, Strategic Club Solutions 

Emerging trends in private clubs

  • Learn what macro trends are influencing brand management and communications for clubs across the US.
  • Emerging best practice standards for brand updates and expansions.
  • Best practices for executive search, do’s and don’ts.
  • Develop an overview of emerging trends for clubs of all types and descriptions.

Henry DeLozier, Principal, GGA Partners

Linda Dillenbeck, Director, GGA Partners

Patrick DeLozier, Director, GGA Partners 

High-tech marketing

  • How golf courses can use data to drive decisions, and improve the customer experience
  • Why artificial intelligence can drive pro shop, green fee and F&B sales 

Hunki Yun, Director Business Development, USGA

Jason Pearsall, CEO, Club Caddie 

Lance Merrihew, Vice President, Marketing and Sales, Total e Integrated  

WOW Factor: adding SIZZLE to your club

  • Creative examples of ways to capture non-golf revenue
  • Physical plant capital that injects "wow factor" 
  • Sure-fire F&B technology solutions for today's staffing climate
  • Learn how to wield the trends to address the ever-increasing expectations of members & guest 

Kris Strauss, SVP, Sales & Marketing, Troon

Ed Doyle, President, RealFood Hospitality, Strategy and Design

Greg Rubino, General Manager/COO, Classic Club

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