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THE MASTERY OF AUGUSTA
Well another Masters has come and gone. Those are very sad words, why, because we wait for this golf tournament, this amazing event that never disappoints for months and months. The PGA, the last major of the year is in August, so we wait 8 long months for the golf tournament golfers love more than all the others. There are so many reasons to love this event as no other. Today, I will share 5 thoughts on this event and why these thoughts just might benefit your business. The Masters is run by the membership, members make the decisions. No great organization or consulting company runs the event, therefore there are few layers of management to overcome to achieve results. That makes it the most unique golf tournament in the world. Here are my five thoughts about the mastery behind the Masters:
I am not sure what you can take away from this post for your club, but maybe there is an idea or two. It is OK to have rules. Make sure they are communicated and followed by all. Make sure you offer value, solid value that people can truly feel. Serve all in the same way, no matter the time of day or week. Build a consistent experience. If your provide an inconsistent level of service in any place of the property, your service is rated poor. Know that golfers provide one report card with one overall score.
Why not learn from the best. The Masters is not only the game’s best golf tournament, it is the one event we all cannot wait to see again and again and again……
Jack Dillon writes the highfives. He is a speaker and a Toastmaster. Jack is an expert on the golf shop, on player development, and on helping to bring more women to the game. Reach Jack at 407-973-6136 or at highfives81@yahoo.com. Thank you.
Jack Dillon
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