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How to create amazing events
The Super Bowl is an amazing event, as people with no vested interest can’t wait to see the final game of the NFL season. In the 99% of the rest of our lives, each one of us has positioned a great deal of our TV viewing to miss the majority of commercials by recording shows and zipping through the spots. Not this past Sunday. After decades of building a unique audience for the stops in the action, fans now have two reasons to stay glued to the screen. How is it that we have been trained to watch the very things we despise every other 60 seconds of our lives? The Super Bowl weekend is a grand American event. One steeped in several things we love: football, competition, food, and comercials? Over decades, we have been positioned to love the enitre event, from start to finish, and everything in between.
How can you develop events that grow over time and build continued interest and fans each year? How can you and your club create a yearly event that resonates all year long? Here are my 5 thoughts:
Although you probably cannot create another Super Bowl like event, you can over time create an experience that can brand your club a place of value for 364 days a year. Think celebration, fun, energy, new, with something for everyone in the family. It is OK to go outside to get ideas. Remember to position your event on the calendar where it works for you, your members, guests, and does not compete for attention with other events in town, because you will want to save that date, every year. The Super Bowl is an amazing event. How can you create something that will build your business for the next 52 years?
Jack Dillon writes the highfives. Jack is a golf expert, a Toastmaster, speaker, writer. You can reach Jack at 407-973-6136. Jack lives in Orlando, and is a lifelong Eagles fan! Thank you.
Jack Dillon
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