5 ways to add Fun to Golf

I have contended for many years that as an industry, we have protected the game of golf while straining much of the fun out of it. For the millions of people who want to play golf and be with friends and family, we have added a stern face on what should be a great way to enjoy time. Golf is a game and a sport to enjoy with all. But, it feels that it is now mostly about cutting costs. Because most customers treat it as a game, we should try to lead with that thought in mind. Here are 5 ways to add enjoyment and fun to our game and your property:

Golfzon acquires Leadbetter Academies

 The manufacturer of the world’s best-selling golf simulator, Golfzon, is making a big investment aimed at combining its technology with the instructional side of the game. 

 South Korea-based Golfzon Newdin Holdings has reached a deal with renowned golf instructor David Leadbetter to acquire Leadbetter Golf Academy (LGA). Financial terms of the deal were not announced. 

Park Ki-won, Golfzon Newdin CEO, said the company’s goal is to use its technology with LGA’s golf instruction to transform how golf is taught worldwide. 

Troon opens new office, adds properties

Troon, the largest golf course operator in the world, continues to expand its reach.

Fresh off its move into the tennis industry with the August acquisition of Cliff Drysdale Management, the Scottsdale, Ariz.-based company opened a new office in Southern California, finalized new management deals in Florida and Georgia and opened a newly remodeled course in Ohio. 

The new California office, located in Irvine, is headed by longtime golf industry executive and Troon Vice President Bill O’Brien. 

What we can learn from John Wooden

John Wooden, the Hall of Fame basketball coach from UCLA was a great teacher and leader of men. When a new season began each fall, Coach Wooden started out with the basics, the extreme basics. During the first few practices, Wooden would instruct his players on the proper way to put their socks on! What? Yes, this is true. Wooden was teaching his team how to win championships, and part of that coaching was learning how to play 40 minutes a game minus blisters.   Each year Wooden created a great basics plan that led his UCLA Bruins to 10 NCAA championships, 7 in a row!

Honma Golf hires former TaylorMade chief

Former TaylorMade president and CEO Mark King has joined Honma Golf, a high-end Japanese clubmaker, as a consultant.

King, 58, who ran Adidas-owned TaylorMade from 1999 to 2014, is expected to direct Honma’s efforts to raise its brand profile in the U.S. Though officially listed as an adviser to Honma Golf Chairman Liu Jianguo, a Chinese businessman who purchased the company out of bankruptcy in 2005, a company employee told Golf Digest that King will be in charge of the firm.


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