Highfives: Insourcing ups the service game

The golf course is truly a pure service play. The role of the entire team is to create and execute an experience that is personal, fun and memorable. It is about providing unique person-to-person service for each member & guest, so they get to enjoy the game while they develop a long-term loyalty to you and your property.

In my opinion, the right, hand-picked people create the best personal service. At the same time, it is having the right team members who understand how it all works who will make your property extraordinary.

Highfives: Use 'longboarding' to fully integrate new hires

Training and developing people is, I believe, essential to creating a loyal, successful employee. Over the years, I have seen hundreds of people stream into new jobs. All (except for one) entered their new role with excitement and enthusiasm. That first day on the job is truly the day to engage your new staff member, helping them to develop a relationship with the organization and the team, and provide them with a glimpse into the culture and the opportunity in store for them as they grow.

Cypress Golf Management to revive Sugar Creek muni

Cypress Golf Management has signed a five-year deal to supervise the renovation and reopening of the Sugar Creek Golf Course in the greater Atlanta area. The contract with Dekalb County will pay Cypress Golf Management no more than $712, 235 over its term.

The course was shuttered 18 months ago when the previous operator, Cornerstone Golf, cancelled its agreement with the county.

A report commissioned by the county last year from the National Golf Foundation laid out repairs needed to return the course to operational status.

Judge: Historical society can evict country club

A country club leasing its course from a nonprofit historical society can have its lease bought out by the property owner, a judge ruled Friday. The decision found that the early cancellation of the lease was justified by the importance of preserving the historic Octagon Earthworks pre-Columbian site and making it available to visitors on a regular basis.

Highfives: People are your competitive advantage

By Jack Dillon

Every golf course property continues to search for ways to build rounds, build customers, and enhance loyalty. Every business is searching for ways to enhance their service to the customer.

So many businesses try, yet so many fall short. Why? As a service economy, shouldn’t it be easy? Why aren’t we leading the world in treating customers right?

KemperSports lands two new contracts

Just weeks after the township of West Orange, N.J., approved a $12 million bond issue to purchase the former Rock Spring Country Club, KemperSports has been hired to operate the now-public Rock Springs Golf Club beginning with its May 10 reopening.

And just days later, KemperSports was selected to manage the final Pete and Alice Dye designed course, the Links at Perry Cabin on Maryland’s Eastern Shore. The course serving a private club and resort was completely rebuilt from an earlier design that had been done by Dye and his late brother, Roy Dye, in the 1960s.

Commentary: The future of online tee time booking

By Alex Lavoie

The ways golfers plan and schedule tee times have changed. The phone in the pro shop has grown quiet as players move toward online booking as the preferred method of reserving a round of golf. Pro shop staff no longer spend hours answering the phone to punch in reservations. Instead, they can focus on selling pro shop products and providing better service.

Overall, online booking has improved the experience of golf in many operations. The ease of registering online has made the process of pulling up to the pro shop and checking in that much better.


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