5 ways to get more women to play your course

Every golf course continues to search for more rounds, more golfers, more revenue. Whether you manage a private club or a golf course open to the public, there are women within your earshot who want to learn to play golf and to play with the people in their lives. We continue to read stories that golf does not attract women or make the game welcoming. Let’s just say for the sake of the 400 words here, that this is true. How do we take the greatest economic force, maybe in history, and invite them to the 1sttee? Here are more than 5 thoughts on growing the game with women:

ClubCorp acquires Atlanta-area club

ClubCorp is not slowing down when it comes to acquisitions. The world’s largest owner of private clubs acquired Brookstone Golf & Country Club, in Acworth, Ga.

ClubCorp cancelled a multi-club acquisition from Concert Golf Partners earlier this summer after David Pillsbury was announced as the company’s new CEO. But Pillsbury said the company would still be aggressive on the acquisition front. This is the first purchase since he took over. 

Investor buys controlling stake in East Coast Golf Management

Zealandia Holding Co., an Asheville, N.C.-based investment company, has purchased a majority stake in East Coast Golf Management (ECGM). 

ECGM operates primarily in the Myrtle Beach, S.C. area, managing three Grand Strand courses and handling maintenance and marketing for a fourth. It also functions as a marketing consultant for 20 area courses and has management and consulting agreements with a number of courses outside the Myrtle Beach area. 

Dormie Network to buy Indiana club

Victoria National Golf Club in Newburgh, Ind., is expected to become the fifth property in the growing Dormie Network of private clubs. 

Victoria National president Barry Vaughn confirmed in a letter that the club was being sold to Omaha, Neb.-based ownership group headed by Zach Peed for an undisclosed amount. 

The course owner, the Suddath Cos., wants to focus its efforts more on the proposed residential community surrounding the property and its other related businesses, Vaughn said in his letter. 

KKR acquires Bay Club Company

The Bay Club Company has a new owner. The San Francisco-based owner of 22 private clubs recently announced that KKR, the global investment firm, was acquiring the company from York Capital Management and minority investors.

“At Bay Club, we are proud to have created California’s leading active lifestyle community. In partnering with KKR, we are excited to build even further on what we’ve accomplished thus far and bring our unique offering to even more communities across the country,” said Matthew Stevens, President and CEO of Bay Club.

5 keys to great service

Being responsible for a golf course operation is not an easy role. It combines serving many people who are playing throughout your property. It is about getting the job done well with a team of many, over approximately 150 acres or more of land. As the leader you are entrusted to get the job done. Just as important, you have a very large team that also must perform in order to call each day a success.

New report documents hurricane damage to clubs

Hurricane Irma in 2017 caused more than $27 million in damages to clubs in Florida, according to a study recently released by a club industry group.

The Florida Chapter of the Club Management Association of America (CMAA) conducted the survey of 79 clubs in cooperation with the Club Benchmarking consulting firm and the National Club Association. The findings were based on reports from the clubs as well as insurance claims.

An estimated $9.5 million of the damage was to golf courses, the survey indicated.  And it found the storm affected 5,855 employees.  

The 2018 golf shop and the next great purchase

The way we buy and sell things today is so vastly different from just 20 years ago, I hardly recognize it, even though it’s the business I’ve been in my entire life.

For many people nowadays, a few minutes with their phone, pad or laptop can result in hundreds of dollars charged to their credit cards. We can find almost anything anywhere, and there is no end to the choices. With a world now driven daily with more ads, more products, more deals, how can a golf shop still have a place in this world of the next great purchase?

Troon adds Australian course

Troon International, is the new management firm for Brookwater Golf and Country Club in Queensland, Australia. The 18-hole, par 72 championship golf course, was designed by Greg Norman.

“The Springfield City Group is very excited to be reuniting with Troon International’s Troon Golf brand to manage the Brookwater Golf and Country Club on behalf of our company,” said Maha Sinnathamby, chairman of The Spring City Group. “Brookwater was never in better hands than it was under the previous management of Troon Golf."


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