Rethink your driving range

The game of golf is changing, right here, in front of the first tee. There is a new breed of golf practice center that is now based on entertainment, fun, competition, amazing food & drink, plus a great deal of sizzle. The golf driving range many of us grew up with is going the way of the horse and buggy.  Although Topgolf is the leader in this new space, there are two additional organizations creating these new golf entertainment centers for the now, and for the future.

American Golf sells 11 courses

Drive Shack, the parent company of American Golf Corp., took a giant step forward in its plan to sell off the courses in its portfolio to fund expansion of its golf entertainment facilities, which are similar to Topgolf.  

The company finalized the sale of 11 of the 25 courses that it owns for $82.5 million in late December. The identities of the buyers were not immediately disclosed, however, American Golf will continue to lease or manage eight of the courses. 

Use technology to boost your club’s bottom line

By Frank Benzakour 

State-of-the-art technology plays an increasingly important role in club operations by delivering service directly to each member, boosting profitability and increasing member satisfaction and sustainability. Here are some of the key ways clubs can use technology to improve operations. 



Cutting-edge software empowers you to manage finances, inventory, activities, memberships and your staff with just a few clicks. You can also use it to:

Mosaic rebrands again, this time as Bobby Jones Links

Mosaic Clubs is rebranding itself as Bobby Jones Links, two years after the Atlanta-based management company took over management of the Bobby Jones Golf Course in Atlanta.

This is the second time the company has changed its name. Two of its principals, Whiney Crouse and Steve Willy, previously ran Affiniti Golf Partners. They changed the name to Mosaic in 2013 aftetr Hud Hinton joined as a partner. Hinton had previously been CEO of Troon. 

HNA sells first of what could be all golf courses

Two years ago, HNA group, a Chinese airline and real estate company, turned heads when it paid Oki Golf $137.5 million for ten golf courses in the Seattle area. Some industry observers said the price was high, and wondered about the conglomerate's business strategy. 

HNA is now selling and has placed those courses, and others, on the market. It sold the first of its portfolio, Nicklaus Club-Monterey for $3.2 million, only half of what it paid in 2010 when it bought the course out of bankruptcy for $7.5 million. 

ClubCorp purchases Massachusetts club

ClubCorp acquired The Ridge Club, a family oriented club in Sandwich, Mass. in early December. Located on Cape Cod Bay, it is the company’s first course in the area and third in Massachusetts. It also operates Boston College Club, a city club in Boston, and Ipswich Country Club in Ipswich, about 85 miles north of Sandwich. The deal is part of a strategy to broaden the ClubCorp footprint, offering members reciprocal play at 300 clubs through the ClubCorp Network.  


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