Palo Alto to reopen as Baylands, under OB Sports management

After a restoration, the Palo Alto Municipal Golf Course will reopen with a new name and a new manager — OB Sports Golf Management. 

The William F. Bell design is scheduled to re-open on May 26thas Baylands Golf Links, after a refresh by architect Forrest Richardson. The course has been closed since July 2016. 

Golf's economic impact grows 22%

Golf’s economic impact in the U.S. has grown by 22 percent in the past five years, according to a survey released by Golf 20/20 last week. 

The report found that golf generated $84.1 billion of economic activity, and supports 1.89 million jobs and $58.7 billion in compensation.

U.S. golf facilities generate $33.3 billion, with an additional $28.5 billion in tourism spending. There is $6 billion made from sales of golf equipment, apparel and media.

Yield management, customer profiles and other keys to increasing revenue

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more golf clubs have begun to recognize that it is not enough to know what their customers are, but also who they are (e.g. preferred playing time, probable duration of the round, reservations or prefer to walk-in etc.).

ClubCorp could buy 16 courses from Concert Golf

ClubCorp is in negotiations to acquire 16 properties from Concert Golf Partners, the investment group that has pieced together its portfolio in the past ten years. No sale price has been revealed, and neither party has identified the clubs that would be sold. But the due diligence period has begun.

In a letter to affected club members, Peter Nanula, CEO of Concert Golf, said the deal will be done in the next few months. Concert Golf owns 18 private clubs in Florida, Indiana, Pennsylvania and eight other states. 

C-Bons looks to make a bigger splash in industry

In the five-plus years since it was founded, C-Bons International Golf Group Management has deliberately kept a low profile. But the company checks in at No. 30 on Golf Inc.’s list of the world’s largest golf operators, on par with Lindsey Management Co. and Brown Golf Management, and these days it’s eager to make its presence felt. 

“We’ve survived our growing pains,” said Dale Folmar, the Gilbert, Ariz.-based company’s vice president of operations. “We aren’t trying to make a big splash. We just want to raise our profile in the industry.”

Entries sought for best new and renovated clubhouse competition

Golf Inc. is seeking entries for its 2018 Clubhouse Competition. 

The contest annually recognizes the best new and renovated clubhouses in the United States and internationally that were opened or competed between Jan. 1, 2017 and April 1, 2018. 

Winners will be chosen in three categories: Best new private clubhouses, best new public course clubhouses and best remodeled clubhouses. 

There is no fee to enter. Deadline for submissions is April 20, 2018.  


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