Who are the most innovative people in golf?

Golf Inc. is seeking nominations for the individuals whose big ideas could shape the future of the golf business. These innovators could be creative thinkers, risk takers or cutting-edge heroes. They could be operators, product suppliers or developers. Golf Inc. will profile the most innovative people in a future issue. 

To nominate someone, email the person's name, contact info and a brief description of why they are deserving to: Jack@Cypressmagazines.com by Nov. 9, 2018.

5 ways to grow your old business

Business today is not easy. Working to make your club a success is not fun and yes, so not easy! There are so many things that get in the way. Sometimes the interruptions become so loud that your time is spent putting out those daily fires, instead of adding more dollars to the cash box. Business is not a straight line, but just for today, let’s make business a little less complex. Here are 5 ways to absolutely grow your business. See if they can ring true for you:

Why fitness centers are important for clubs

By Frank Benzakour 

As clubs pay more attention to what members and prospective members want, fitness facilities are emerging as a popular feature.

Getting and staying physically fit and healthy is a personal goal for most modern club members. Fitness is the third most important activity at clubs after golf and dining. And it is the one thing that club members – regardless of age, race, gender or culture – consider equally important.

6 ways to build your own golfer base

As course owners and managers, you continue to work hard to build a business. There are so many things that get in your way, from bad weather, the cost of maintenance, the modern lifestyle, and families with full calendars. You wait for the tee sheet to fill up as other courses drop their rates in the hopes of filling their parking lots while emptying yours. Instead of waiting for golfers to come and play, what if you built your own golfers? This post presents a different idea. An idea that offers a program for growth, for the long term.

ClubCorp adds three industry veterans to sales team

ClubCorp recently added three veterans to its sales leadership team — Ken Guerra , Jim Allison and Kelly DeVita.

Guerra is Chief Revenue Officer, and will be focused on revenue management, including pricing strategies, predictive analytics, and new product development.  Guerra was also one of the founding principals of Sequoia Golf Holdings, where he served as Executive Vice President. His brother, Joe Guerra, sold Sequoia to ClubCorp for $265 million in 2014. 

Dye disciple Lutzke achieves long-term goal

Take a quick glance at the resume of golf course architect Chris Lutzke and it looks as if he started his career at the top of the industry. 

His first boss: the legendary Pete Dye. The first project he ever worked on: Blackwolf Run, a perennial top-100 course in Kohler, Wis. 

In reality, however, Lutzke started his career at the most basic level of golf course construction. He was a just-out-of-high-school kid hired to work at Blackwolf Run as an unskilled laborer performing such unglamorous tasks as digging trenches and installing drainage pipes.

New management company hopes to acquire dozens of clubs

Alex Hammill hopes to be the next big buyer of private clubs. The former ClubCorp and Arcis Golf executive has put together a management company, Innovative Club Management, with some deep pockets and high hopes to acquire clubs.

Hammill founded the company in 2017 and has managed The Greens Country Club in Oklahoma City since then. The club has added 400 new members since January. 

CourseCo promotes Bugbee to COO

CourseCo hired longtime golf operations executive Tom Bugbee as its new Chief Operations Officer to oversee the staffing and business operations of the company’s 33 golf courses and more than $70 million in annual revenues. 

Bugbee, 40, brings a decade of experience at CourseCo’s operations department, including more than seven as Vice President of Operations. He received the promotion after having held several senior positions during his tenure at CourseCo. 

ICON Management acquires Vision Golf, grows to 21 courses

ICON Management Services finalized a deal to purchase Vision Golf and Association Management for an undisclosed price in late August. The acquisition brings Bradenton, Fla.-based ICON’s portfolio to 21 golf courses and 196 residential communities, according to CEO Dennis Colletti.

ICON is taking on the Vision staff under the ICON umbrella, including Vision Golf owners Simon Coulls and Bill Bower, who will serve as Vice Presidents.

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