ClubCorp moves into third-party management with launch of ClubLife

ClubCorp is officially competing with Troon and KemperSports for third-party management contracts. The world’s largest owner of private clubs announced on Nov. 8 the creation of ClubLife Management, a management services division for private clubs, destination resorts and high-end daily-fee golf courses.  

Doug Hellman and Seth Churi, both industry veterans with experience in third-party management, will run the division. Hellman comes from KemperSports where he worked for almost 14 years and left as senior vice president of business development. 

Bay Club acquires 5 fitness clubs

The Bay Club, newly flush with cash, recently acquired five fitness clubs from Leisure Sports Inc., and entered into a development relationship with the fitness resort company. 

Leisure Sports started its ClubSport brand in the 1980s and has five locations, four in the San Francisco bay area and one in Portland, Ore. Bay Club will merge those ClubSport properties into its operations, bringing the total number of Bay Club properties to 26. The properties will be converted to the Bay Club brand name over time.

The Employee Experience: Why it matters

There are almost no days when we dont hear something about customer experience innovation and development. What we hear less is how golf clubs would like to manage the employee experience within their organizations. 

However, we should not forget that our golf clubs’ employees have the biggest impact on the overall customer experience (e.g. NPS, customer retention, revenue, sales).

As we know, outstanding customer experience can bring the golf club’s distinctive brand values and attributes to life. The same is true regarding employee experiences as well.

5 thoughts on using data to improve your golf business

“INFORMATION PLEASE”

Back in another time, the 1960’s, this was the line used by the operator when we called looking for a phone number. I said it was another time! We got an assist to find a person and a phone number when information was not at our fingertips. Today, we are self sufficient with much of the world’s information right there, with a click or a swipe. In 2018, we receive more information in a 24-hour period than our grandparents did during their entire lifetime. Let that piece of information roll around your brain for a few seconds.

Northstar acquires Chelsea Information Services

Northstar Technologies, a club software provider, acquired Chelsea Information Systems, it announced Oct. 22. 

Chelsea specializes in hosted reservation systems for the Club, homeowners association and property owners association industries, and developed one of the first PC-based reservation systems when it was founded in 1987. It provides reservation systems for golf, tennis, pickleball, and parking and is used by 200 clubs. 

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