Development of the year nomination open

Entries are now being accepted for Golf Inc.’s annual Development of the Year competition. The yearly award recognizes the daily fee/resort courses and private clubs with the best new golf courses opened in the past year.  

 Judging is by a panel of industry professionals. The competition is open to any project completed after Jan. 1, 2017. Previously submitted entries are not eligible for consideration. All submissions are free. Deadline for entries is Dec. 28, 2018. 

5 ways to engage front line golf staff

As a nation now built on an economy of service, so much of our experiences feel less than satisfactory, correct? From the dry cleaner, the restaurant, the car dealership and beyond, it seems people want our money, but don’t want to care about us as people. How can that be? Doesn’t everyone in business say we are a service economy? As one who has studied customers and service since the 80’s, the thing I am seeing as an older spender is that many companies put little time, money, and effort into developing front line staff.

Bob Husband's company adds another course

Bellagio Road, a golf and resort ownership and management company headed by longtime industry veteran Bob Husband, has finalized a lease agreement to operate Copper River Country Club in Fresno, Calif. 

The semi-private club, built 23 years ago on a former vineyard site, is owned by the Tatham family. It includes a golf course designed by architect David W. Pfaff, an award-winning tennis complex and a fitness center. It also includes a restaurant that is open to the public and a banquet-wedding facility. 

ClubCorp moves into third-party management with launch of ClubLife

ClubCorp is officially competing with Troon and KemperSports for third-party management contracts. The world’s largest owner of private clubs announced on Nov. 8 the creation of ClubLife Management, a management services division for private clubs, destination resorts and high-end daily-fee golf courses.  

Doug Hellman and Seth Churi, both industry veterans with experience in third-party management, will run the division. Hellman comes from KemperSports where he worked for almost 14 years and left as senior vice president of business development. 

Bay Club acquires 5 fitness clubs

The Bay Club, newly flush with cash, recently acquired five fitness clubs from Leisure Sports Inc., and entered into a development relationship with the fitness resort company. 

Leisure Sports started its ClubSport brand in the 1980s and has five locations, four in the San Francisco bay area and one in Portland, Ore. Bay Club will merge those ClubSport properties into its operations, bringing the total number of Bay Club properties to 26. The properties will be converted to the Bay Club brand name over time.

The Employee Experience: Why it matters

There are almost no days when we dont hear something about customer experience innovation and development. What we hear less is how golf clubs would like to manage the employee experience within their organizations. 

However, we should not forget that our golf clubs’ employees have the biggest impact on the overall customer experience (e.g. NPS, customer retention, revenue, sales).

As we know, outstanding customer experience can bring the golf club’s distinctive brand values and attributes to life. The same is true regarding employee experiences as well.

5 thoughts on using data to improve your golf business

“INFORMATION PLEASE”

Back in another time, the 1960’s, this was the line used by the operator when we called looking for a phone number. I said it was another time! We got an assist to find a person and a phone number when information was not at our fingertips. Today, we are self sufficient with much of the world’s information right there, with a click or a swipe. In 2018, we receive more information in a 24-hour period than our grandparents did during their entire lifetime. Let that piece of information roll around your brain for a few seconds.

Northstar acquires Chelsea Information Services

Northstar Technologies, a club software provider, acquired Chelsea Information Systems, it announced Oct. 22. 

Chelsea specializes in hosted reservation systems for the Club, homeowners association and property owners association industries, and developed one of the first PC-based reservation systems when it was founded in 1987. It provides reservation systems for golf, tennis, pickleball, and parking and is used by 200 clubs. 

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