Bay Club hires Troon to operate its three golf clubs

The Bay Club Co. has finalized a deal with Troon to manage three of its private golf clubs in California. 

The Bay Club started as a fitness only club in 1977, but recently added three clubs with golf courses to expand its appeal. The deal with Troon is designed to further that expansion into golf. 

 “Our new partnership with Troon will enhance current member experiences while allowing us to significantly increase the number of golf properties within our portfolio,” said Bay Club President & CEO Matthew Stevens.

Troon partners with HelmsBriscoe, meetings company

Troon, pushing ahead with its expansion into new business areas, has finalized a partnership deal with an international meetings procurement and site selection company. 

HelmsBriscoe, which operates in 55 countries and has more than 1,400 procurement specialists, provides sourcing and venue location services for global meetings. Under the agreement Troon and HelmsBriscoe will work together to provide clients with options for meetings, golf outings and events in non-traditional meeting venue locations. 

Both companies have corporate headquarters in Scottsdale, Ariz. 

Management updates: Hampton, Cypress, BCG

• Laurel Oak Country Club in Sarasota, Fla. named Hampton Golf to manage its 36 holes of golf  — the Gary Player-designed Player Course and the Rees Jones-designed Jones Course. It also has a 45,000-sq. ft. clubhouse and a tennis clubhouse. The club’s tennis amenity complex features a junior Olympic size pool, 12 Har-Tru tennis courts, and outdoor dining options.

Bonita Bay Club to add short-game practice area as latest investment

Bonita Bay Club is building a short-game practice area as part of its master golf plan. Designed by golf architecture firm Hills-Forrest-Smith, the 2.5-acre area will provide pitching, chipping and bunker practice from various distances and approaches. Construction will begin in April, with a scheduled November completion. 

Bonita Bay Club’s Director of Golf Course Operations Hal Akins will work alongside Hills-Forrest-Smith.

Oneida Nation hires KemperSports to manage Thornberry Creek

The Oneida Golf Enterprise, a wholly owned business of the Oneida Nation, has selected KemperSports to manage Thornberry Creek at Oneida in Green Bay, Wisconsin. Thornberry Creek is the official course of the Green Bay Packers and host of the Thornberry Creek LPGA Classic.

Thornberry Creek is a 27-hole course, with The Legends Championship Course, a par 72, 6,934 yard course, and The Original Iroquois – one of only 10 official PGA Family Courses in the state of Wisconsin. It is a par 36 9-hole layout.

How to improve your (operations) score

Most golfers work to improve their scores with each and every round. They take lessons, practice, buy new equipment. They listen to friends, even though these friends will never help them shave a shot from their card. The point is so many golfers work very hard to improve their game, to improve their score. As a manager of a golf property, are you working to improve your score?  In what ways can you add rounds, increase the average ticket, get more golfers into your restaurant, increase outings and events, and in general sell more of everything?

The Cliffs sold to private equity firm

South Street Partners, a North Carolina private equity real estate investment firm, has acquired The Cliffs communities for an undisclosed amount. 

South Street Partners was founded in 2009 and acquired Kiawah Island Club and surrounding properties in 2013 for more than $360 million. Patrick Melton, the managing partner of South Streets, said The Cliffs acquisition will bring long-term financial stability to the communities. 

Billy Casper Golf to operate Raintree Golf and Event Center

Billy Casper Golf will operate Raintree Golf and Event Center in Green, Ohio, located 20 minutes from both Akron and Canton.

For the daily-fee course, BCG will oversee clubhouse operations, golf course maintenance, marketing and sales, staffing and training, merchandising, golf instruction and financial management. 

Golf Inc.'s Innovation Day to focus on best practices in marketing and operations

Some of golf’s most creative thinkers — including Topgolf Executive Chairman, Erik Anderson, Arccos Golf’s Sal Sayed and the USGA’s Hunki Yun — will be among the participants headlining the inaugural Golf Inc. Innovation Day April 1 at the Omni Amelia Island Plantation in Fernandina Beach, Fla.

These three executives will join the more than 20 cutting-edge innovators and inventors who’ll be on hand to share cutting-edge ideas in marketing and operations and to preview the latest in technology.


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