How to create amazing events

The Super Bowl is an amazing event, as people with no vested interest can't wait to see the final game of the NFL season.  In the 99% of the rest of our lives, each one of us has positioned a great deal of our TV viewing to miss the majority of commercials by recording shows and zipping through the spots.  Not this past Sunday.  After decades of building a unique audience for the stops in the action, fans now have two reasons to stay glued to the screen.  How is it that we have been trained to watch the very things we despise every other 60 seconds of our lives?  The Super Bowl weekend is a

Arcis buys TPC Valencia

Arcis Golf acquired TPC Valencia from a master-planned community developer in late January. While the price was not disclosed, the list price was $7.5 million. Ken Arimitsu, Sr. Vice President with PMRG, brokered the deal. 

Arcis already owns Valencia Country Club, which is two miles from TPC Valencia, and plans to market memberships to both clubs.

Quarterly rounds totals down in UK

After a strong first half of the year, golf rounds fell in the United Kingdom in the third quarter of 2017 compared to the prior year, but it wasn’t all bad news.

Monthly, the year-to-date average is ahead of 2016 by 4 percent, according to a quarterly report from Sports Marketing Surveys, Inc. (SMS).

Two regions, the Midlands and Scotland, barely saw any decreases in play, with less than 1 percent change year over year for the third quarter. Meanwhile, the southern region had a small quarterly loss of 4 percent, but was still 3 percent ahead of the prior year.

Sterling Golf Management keeps focus on affordable golf

If nearly a quarter-century of golf management experience has taught Kevin Osgood anything, it’s that the vast majority of golfers in New England play at courses that are located within a 15-minute drive of their homes. 

“Most golfers in our area don’t drive past one golf course to play at another,” said Osgood, the president of Newtown, Mass.-based Sterling Golf Management. “They won’t drive an hour or two to spend $100 so they can be pampered for a day.”

5 ways to prep for a successful 2018 season

The Show is over.  You are back behind your cold, dank desk.  The Show was solid, and you had a great time.  With old friends and new, you are working hard to build a stronger golf shop, a better experience for your members and guests.  What should you be doing now that the Show is over, and the weather channel is not yet prepared to build a warmer day for your members?  Here are 5 thoughts about planning for a successful 2018:

Renovation of the year: Deadline one month away

Golf Inc.'s Renovation of the year competition deadline is Feb. 23 and the magazine is accepting entries. This award honors the best renovations or restorations in the world for the past year in two categories — private club and public course. 

A winner, runner-up and three finalists will be selected in each category, assuming there are enough quality entrants. Winners will be featured in the May/June issue of Golf Inc. Magazine. Projects completed anywhere in the world between Nov. 1, 2016 and Jan. 31, 2018 are eligible.

Top golf bringing new players into golf, survey shows

Topgolf is helping bring more players into golf, acting as a bridge to turn non-golfers into passionate golfers, according to a recent study by the National Golf Foundation.

Topgolf, which is growing quickly with 40 venues and 13 million guests in the past year, blends technology and entertainment to revamp the driving range and make it an entertainment complex. 

The NGF looked at two types of Topgolf guests: those who play traditional on-course golf (golfers) and those who don't (non-golfers).

BCG adds Castle Oaks

Billy Casper Golf assumed management of Castle Oaks Golf Club in Ione, Calif. on January 1st. BCG was chosen to oversee golf course maintenance; marketing; sales; staffing and training; merchandising; food and beverage; golf instruction and financial management for Castle Oaks. Operations will be locally-managed by a professional golf and agronomic team, and supported by both a regional and national team that provide expert guidance and direction in all facets of the business.

KemperSports adds Diamante Country Club

The only private membership club in the central Arkansas residential community of Hot Springs Village has selected KemperSports to manage its club.

Diamante Country Club opened in 1995 and ranks as one of the top golf courses in the state, including recently being ranked by Golf Digest as the No. 3 best course in Arkansas.

“We are thrilled to partner with Kemper to manage Diamante Country Club,” said Board President Rich Van Leeuwen. “We chose KemperSports for their significant private club experience.”


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