EZLinks acquires IBS

Hoping to better serve the golf industry and strengthen its technology offerings, Chicago-based golf software company EZLinks Golf Holdings has acquired Integrated Business Systems, .

IBS, which will remain headquartered in Richmond, Va., is the leading point of sale system among management companies.

“What I think this acquisition does is make us more valuable and more useful to our courses, and to a large range of courses,” said Gary Cohen, chief executive officer of EZLinks.

Combined, EZLinks Golf and IBS have 45 years of collective experience powering operations at thousands of golf courses worldwide, including nine of the top 10 management companies. 

Last summer, in a move that was expected to challenge market leader GolfNow, EZLinks and the PGA Tour announced a new partnership for online tee-time booking.

Cohen said he will let the competition continue to play out, and the PGA Tour said it supports EZLinks’ commitment to grow the game and foster a competitive marketplace.

The combined EZLinks Golf and IBS product portfolio features EZLinks Golf’s tee sheet, EZLinks Golf’s 24/7 reservation center, TeeOff.com by PGA TOUR’s web portal, IBS’ club management software, including traditional and cloud-based point of sale, business intelligence software and private course functionality. 

“IBS and EZLinks products are really complimentary,” Cohen said. “Combined, we can cover a full gamut of the golf courses out there and cover their needs.”

EZLinks believes it is now well positioned to serve the needs of the full spectrum of golf course clients, including private and semi-private clubs, resorts, daily fee golf courses, management companies and municipal clients. 

EZLinks did not disclose the purchase price.

Anthony Strange, founder and president of IBS, will continue to lead the Richmond company, now known as Integrated Business Systems, An EZLinks Golf Company.

IBS employs 85 people, bringing the number of full time positions across EZLinks to 200. An additional 100 employees work part time in the reservations center.

No major changes are planned immediately for the companies, but Cohen said EZLinks plans to be a growth company.

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