Whalley promoted to Integrity Golf CFO

Ed Whalley

Ed Whalley has been promoted to chief financial officer of Orland, Fla.-based Integrity Golf Company. Whalley, who was formerly the vice president of corporate development & compliance, assumes the new role immediately. Whalley is replacing Kenny Davidson who is assuming a similar position with one of Interity Golf’s affiliated corporations.

Whalley will be responsible for helping oversee much of the company’s recent expansion efforts as well as lease compliance and financial services matters.

Whalley will continue to drive new business development and manage Integrity Golf’s numerous third-party lease and management relationships. As the company’s new CFO, he will be responsible for overseeing the company’s Virginia-based accounting team that now oversees an estimated 1,500 companywide employees at 30 golf courses in five states.

Whalley has more than 25 years of golf and hospitality industry experience. He got his start in the golf industry in 1997 with American Golf, the world’s largest golf management company at the time. During his American Golf career, Whalley provided financial analysis as well as logistical and operations support for 150 public and private clubs in the Eastern U.S. and United Kingdom.

Prior to joining the Integrity Golf Company team, Whalley held the position of director of operations for Kitson & Partners Club Services, whose golf portfolio stretched from Central Florida to the Hawaiian Islands. 

Based in Orlando, Integrity Golf owns and manages more than 30 private golf clubs, daily-fee facilities, municipal courses and resort properties throughout the U.S. The private company's portfolio of properties is currently represented in Florida, New York, Tennessee, North Carolina and South Carolina.

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