McConnell Golf acquires Ellis Maples-designed Brook Valley CC

McConnell Golf Group purchased the Brook Valley Country Club, a 90-year-old property in Greenville, N.C., earlier this month. This purchase marks the ninth property in the state for the North Carolina-based group. McConnell Golf Group says it will put $2 million toward renovations over the next two years. The course will be closed for renovations until March 1, 2015. 

Brook Valley Country Club was originally designed by famed North Carolina golf architect Ellis Maples in 1966.

President and CEO John McConnell pointed to the growing golf market in North Carolina, especially the area near East Carolina University, as one of the reasons for the purchase. The acquisition is expected to create real estate value for the 600 homes in the area.

“The more I’ve looked at Greenville the past five years the more I’m impressed with what they are doing there with the university and the med school,” McConnell said in a press release. “We consider the whole region a future growth market.”

He says this is a partnership between his company, the neighborhood homeowners association (Brook Valley Holdings) and the Taylor family, which previously owned the club. The family legacy behind the course also influenced his decision.

“This is collaboration among three parties to keep the club alive and thriving,” McConnell said. “It’s a community effort to preserve this asset that was in potential danger of being lost.”

The late Carlton Taylor purchased Brook Valley Country Club in Jaunary 2008 and merged it with Greenville Country Club. McConnell and Taylor had previously worked together at the Burroughs Corporation. After Taylor’s passing in 2012, the Greenville Country Club returned the property to the Taylor family to eliminate debt obligation. After the club changes hands, it was unclear if the club would continue operating or be sold for redevelopment.

“Brook Valley could have been a development property if three parties hadn’t joined forces,” McConnell said. “The Taylor family wanted to keep it going as a country club and not build houses on it. I can appreciate that. With the neighborhood’s enthusiasm and the family’s legacy and Carlton’s legacy being so important to his heirs and to me, we decided to do the deal with his family.”

Brook Valley has a rich history of competitions including a 1966 exhibition match between golf legends Ben Hogan and Sam Snead. The club has also hosted several Carolinas Golf Association state championships.

Details of the sale, including the price the property sold for, have not been disclosed. “Everyone is very excited for Brook Valley to have a plan, especially that the club is going to be saved,” said McConnell. “It is a nice fit for our network of clubs.”

Members of any one of McConnell Golf properties have access to all McConnell Golf Clubs. In addition to the nine clubs owned in North Carolina, McConnell Golf also manages Grande Dunes Members Course and Ocean Club in Myrtle Beach for LStar Development.

McConnell Golf was founded after purchasing Raleigh Country Club in the state’s capitol — the very last design of famed golf architect Donald Ross — on Dec. 1, 2003. The purchase was an effort to preserve history but soon became means for the establishment of a growing company.

McConnell Golf Group purchased another famed golf design in 2006 — Sedgefield Country Club Dye Course in Greensboro (formerly known as The Cardinal), designed by Pete Dye and Tom Fazio. The group added the Arnold Palmer course, Musgrove Mill Golf Club in Clinton, S.C., in 2007 and Greg Norman’s The Reserve Golf Club in Pawleys Island, S.C., in 2010. Another Ross course, Sedgefield Country Club in Greensboro, was added in 2011. Hale Irwin’s TPC at Wakefield Plantation in Raleigh was added in 2011.

McConnell Golf Group also owns Treyburn Country Club in Durham, N.C. and Old North State Club in New London, N.C.

Courses:Brook Valley Country Club, Greenville, N.C.Musgrove Mill Club, Clinton, S.COld North State Club, New London, N.C.Raleigh Country Club, Raleigh, N.C.Sedgefield Country Club, Greensboro, N.CSedgefield Country Club Pete Dye Course, Greensboro, N.C.The Reserve Golf Club, Pawleys Island, S.C.TPC at Wakefield Plantation, Raleigh, N.C.Treyburn Country Club, Durham, N.C.


Internationally acclaimed designer Leo Dowell is once again adding his magic touch to the latest aqusition by The McConnell Golf Group. Leo is adding Romantic European touches with a Bohemian twist. Most clubs keep doing the same old tired approach of replacing the draperies and furniture but without any dramatic changes to the theme or concept. Do you want to hear the rest of the story?

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