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  Expectations, we all have them.  At work, at play, we want to succeed and be as good as we can be.  Tiger shot a 79 several days ago.  Now that was unexpected!  It was so unexpected that the entire world of sports began to wonder (again) if he is headed forevermore, down that slippery slope.  Heck, if I shoot a 79, I will be that guy buying drinks in the bar!  I do not expect to shoot a score as low as 79 anymore.  I am also sure that Tiger has zero expectations of another 79, ever again!

  At the club, I am sure you have expectations in every area of the business.  Let me ask you: have you communicated these expectations to your team, your members, and your guests?  Have you built a set of achievable standards that will make your golf facility the very best in your area, or are these only your silent hopes?  As you prepare for a new season, I urge you to set a level of expectations in each area and then measure against them weekly.  When your team realizes there are a set of benchmarks in place (with recognition and rewards), they will work to meet these expectations daily.  You can do the same with your golfers.  Create a gold standard of completing an 18 hole round in 4:25 or less.  Reward the players with "speeding ticket" discounts in the shop and grille.  Here are 5 other thoughts about expectatations for your golf operation this season.

5 Thoughts About Expectations:

  1. Create an expectation for consistent communications amongst your staff.  This will foster a new level of personal service and follow-up with every team member
  2. Build an expectation with your golfers that slow play is not part of your plan.  Train the shop and outside team in ways to work toward that 4:25 mark for a 4-some while maintaining very friendly direction
  3. An expectation of all clients is to be served in a clean facility.  Create the benchmark that very clean is the expectation for every inch of the facility, including the parking lot
  4. Train the restaurant staff to know the menu and to be proactive in selling that menu
  5. Work daily to make the smile, the standard for every team member.  It all begins with attitude.  Expect that the team will show up with and wear a great attitude daily, then watch what happens.

  Once you have set the plan in motion, all will feel the difference.  Expectations: they are needed at the facility to show all, the better way to experience a great day of golf.


Jack Dillon is the author of the highfive series.  Jack is a retail expert, with a thorough knowledge of player development, and ways to better serve women.  Jack can create change in your business, and in a short amount of time.  You can reach Jack at highfives81@yahoo.com.  His number is 407-973-6136.  Jack resides in Florida and is also available for speaking engagements.


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