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- March/April 2024
- Encore Leisure Group takes over management of 17 golf properties
- Day One
- Heritage Golf Group bolsters portfolio with three more acquisitions in Florida, Ohio and Virginia
- Thoughts on staffing
- GreatLIFE Golf acquires its first clubs since 2022 merger
- Development of the Year: Call for Entries for 2024 Competition
- Tall ones, small ones: celebrate them all
PRACTICALLY SPEAKING
This blog post is now more than 5 years old. Although I don’t have your names nor contact detail, I would like to thank you for reading. With this end of the year message, I hope to give you a few good thoughts for the coming year.
As someone who has worked in this industry since the 70’s, and observed it very closely for the past 15 years, my thoughts come from the side of being practical. My mission is for you to test/try one of two of the 5 thoughts and see if there may be application at your club. As I have moved from a young assistant, to a senior manager of several organizations, my belief is that golf is still a large game, but a small industry. We seem to have lost our direction in some ways, and should want to get back to the notion that creating a great experience for the golfer is the core mission at every club.
As we all know, golfers want to play like their heroes, wear what they wear, and play what they play. This ideal is stronger than ever, and has been around for almost 100 years. We also know that golfers truly want to improve, to enjoy the game more, and to share that joy with friends, and family. As you plan out the 2016, work to spend time on the experience execution of the golf day. Look at the sights, sounds, aromas, and faces at your club. Where can you get better? Where will you improve? Are you putting a Super Bowl staff on the field, or a Class AA team? Here are 5 practical thoughts for 2016:
Here is a toast to a great new beginning in 2016! The new year always feels like a redo. A time to get better, to begin anew. Plan to take advantage every day of this new beginning. A very Happy 2016 to you!!
Jack Dillon writes the highfives blog. He is a speaker, an expert of the golf shop, and understands women as a driving consumer force. Contact Jack at highfives81@yahoo.com or at 407-973-6136. Jack lives in Central Florida and would love to speak at your next meeting.
Jack Dillon
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Day One
That first day is the day. That day we are excited for a change. That day we begin something new, different than any other day.