Trending
- Now: What’s next?
- KemperSports bolsters leadership team with three new hires
- Merchants and merchandise
- Troon kicks off 2024 by bringing five varied clubs under its umbrella
- Selling change
- Leisure Investment Properties Group expands team with two new members
- Switch it up!
- Flite Golf opens flagship Atomic Golf entertainment complex in Las Vegas
PRACTICALLY SPEAKING
This blog post is now more than 5 years old. Although I don’t have your names nor contact detail, I would like to thank you for reading. With this end of the year message, I hope to give you a few good thoughts for the coming year.
As someone who has worked in this industry since the 70’s, and observed it very closely for the past 15 years, my thoughts come from the side of being practical. My mission is for you to test/try one of two of the 5 thoughts and see if there may be application at your club. As I have moved from a young assistant, to a senior manager of several organizations, my belief is that golf is still a large game, but a small industry. We seem to have lost our direction in some ways, and should want to get back to the notion that creating a great experience for the golfer is the core mission at every club.
As we all know, golfers want to play like their heroes, wear what they wear, and play what they play. This ideal is stronger than ever, and has been around for almost 100 years. We also know that golfers truly want to improve, to enjoy the game more, and to share that joy with friends, and family. As you plan out the 2016, work to spend time on the experience execution of the golf day. Look at the sights, sounds, aromas, and faces at your club. Where can you get better? Where will you improve? Are you putting a Super Bowl staff on the field, or a Class AA team? Here are 5 practical thoughts for 2016:
Here is a toast to a great new beginning in 2016! The new year always feels like a redo. A time to get better, to begin anew. Plan to take advantage every day of this new beginning. A very Happy 2016 to you!!
Jack Dillon writes the highfives blog. He is a speaker, an expert of the golf shop, and understands women as a driving consumer force. Contact Jack at highfives81@yahoo.com or at 407-973-6136. Jack lives in Central Florida and would love to speak at your next meeting.
Jack Dillon
Related Posts
How to create and manage sustainability plan blueprints for golf operations
Just as a detailed and thorough blueprint is critical for turning a building plan into sturdy reality, your facility’s sustainability success hinges on creating and
Chairman Yoon: South Korea’s sports maestro
Yoon Se-young discovered the meaning of life through golf. He began playing golf as a kid in the fields near his home and fell in love with the challenge, friendship and peace of mind that it brought to his life. He found golf to be “a delightful sport” unmatched by any other.
USGA: Let’s talk about teeing options
After a round of golf, most golfers remember a great green or cool bunkers, but we don’t often reflect on the teeing options and how
Now: What’s next?
We say it over and over and over: the game is hot. It remains hot. It took off with a booster beginning in June 2020.
KemperSports bolsters leadership team with three new hires
KemperSports has added Jim Boedecker, Alex Goodman and Ryan Phelps to its leadership team. Boedecker will serve as senior vice president of Golf Strategy and
Merchants and merchandise
The golf course is an extraordinary place. To those who play or work in the game, every inch feels like their own one-off special sanctuary,