Performance54 recognized for fast growth

Marketing agency working with Saudi Golf and other golf clients

Performance54, a marketing agency that specialises in the golf market,may be the fastest-growing business in the industry. The UK-based company was recently recognized as one of the fastest-growing companies in the UK, placing fourth in the Sunday Times Virgin Atlantic Fast Track 100.  

The firm, which is the highest ranked marketing agency on the 2019 list, has experienced sustained growth since launching in April 2015. At the close of the 2018-19 financial year, P54 had recorded total sales of £6.2 million (or $8 million US) representing a 181% three-year cumulative annual growth rate.

“Over the past four-and-a-half years, Performance54 has gained positive traction and we continue to invest in our team, adding expertise and variety to our capability,” said Jed Moore, Managing Director of Performance54. 

Performance54 works with some of the game’s best-known brands, operating in different sectors within golf, including development, consultancy, event-management, digital services, and PR and commercial management.

The company recently set up new offices in Dubai and Abu Dhabi. It is working with the Saudi Golf Federation to host the Golf Saudi Summit, Feb 2-4, 2020, which will include panel discussions on the business of golf. Asia is a promising growth market, in which the company continues to work with destinations and properties. 

“We have worked with Performance54 for the past two years and have just recently extended our relationship for the foreseeable future,”said Andy Johnston, General Manager of Sentosa Golf Club in Singapore. “This is proof of the belief we have in them as a trusted partner and recognition of the success we have achieved together, not only in promoting our unique offer to international golfers but helping to establish our brand on the global stage. We look forward to many more profitable years working together.”

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