New tee time booking marketplace coming in 2021

Supreme Golf and PGA of America have partnered to create the software: PGA Tee Times

It may be easier to book a tee time in 2021, even if all the golfers that COVID-19 brought to courses stay interested in the game. 

PGA of America and Supreme Golf, a leading tee time marketplace and golf course software company, have partnered to launch a new booking marketplace called PGA Tee Times.  

"We are delighted with our new relationship with the PGA of America on a new tee time booking site designed to provide new options for golf course owners and a new destination for golfers," said Jonathan Wride, Supreme Golf's CEO. 

This relationship gives golf course owners and PGA Professionals a new option for managing their tee sheets and inventory and provides golfers the benefit of knowing they are getting the best rates available directly from the course, according to the PGA of America. 

"Our relationship with Supreme Golf will provide important new options to golf courses looking to sell tee time inventory, while also making it easier for people to get out and play," said Seth Waugh, CEO of PGA of America.

PGA Tee Times will be developed on Supreme Golf's GolfBook technology platform that connects directly to a golf course's tee sheet. This marketplace will be open to all tee sheet providers. 

"We have worked closely with the Supreme Golf team to ensure we have created the right business and technical solution for our PGA Member courses — and for the golf industry,” Waugh said. “We also consulted with our members, so we could choose a solution that's a win for PGA Professionals, their facilities and their customers. Choice and course-based tee time inventory and rate management are important for a new tee time marketplace to be successful, and PGA Tee Times provides the solution for operators of all sizes."

Supreme Golf is waiving all tee sheet integration fees to ensure all golf courses have the ability to list their tee times for sale on PGA Tee Times through their existing tee sheet provider. 

"A key component for both the PGA of America and Supreme Golf is our ability to create a marketplace where every golf course in America is welcome, without having to change their tee sheet software to participate. Supreme Golf will provide PGA Member Courses several new features,” Wride said. “This starts with the best available fees for services across our entire product offering."

The marketplace is expected to be available in early 2021. Users can use the booking software through PGA.com, SupremeGolf.com or either company’s mobile apps. 

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