Indian Wells to get facelift, new name

The friendly persuaders at Troon Golf have convinced city officials in Indian Wells, California to cough up $2.25 million for improvements to the ailing Indian Wells Golf Resort.

The resort, which Troon has managed for three years, isn’t profitable, and the city desperately wants to end the losses before it’s bled completely dry. So it’s decided to spend money to make money.

“We are on a path literally to failure,” the city’s mayor pro tem, Ted Mertens, acknowledged to the Desert Sun.

The financial request was part of a five-year strategic plan that Troon believes will help the 27-year-old resort stand on its own.

“We’re really happy the council approved our plan and look forward to making the resort profitable,” the resort’s general manager, Steve Rosen, told the newspaper.

Troon plans to spend the money on a new banquet center, renovations and a marketing campaign that will promote the resort’s to-be-created new name.

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