Hampton Golf, which manages 28 golf courses, has joined forces with newly formed KPI Golf Management, which John Brown launched a few months ago. Brown founded Brown Golf Management and retired in 2017. Brown Golf Management is now run by his sons, John M. Brown and Todd Brown.
“When I heard that John was back in the business, I was immediately intrigued,” said MG Orender, president of Hampton Golf. “After speaking with him and understanding his business principles were aligned with Hampton’s, I knew this would be a great fit. There are a handful of people like John in the industry and I knew it would make sense to introduce KPI to Hampton Connect.”
KPI Golf Management is focused on turning around underperforming facilities. As the KPI name suggests, John Brown and his team lean heavily on performance data to inform decision making.
Hampton Golf recently introduced a digital management solution, Hampton Connect, that helps golf course operators manage their properties with financial transparency, train team members and make decisions based on real-time data. KPI will use the product to serve clients.
“Hampton has always explored innovative ways to keep our team leaders armed with the latest technological tools to better operate their business,” Orender said. “Now we are sharing those tools with courses that may not be financially equipped to engage in full management services.”
In a recent 90-day case study using Hampton Connect, 18 golf facilities of all types (public, semi-private and private) collectively saved $500,000 in expenses and increased revenue by $1 million, year over year.
With KPI’s initiatives to grow, they will also be using Hampton Golf’s proven centralized services including accounting, marketing/communications, human resources, legal and buying power.
“I have incredible respect for MG and Hampton Golf”, said Brown, “and I’m really excited about the synergies between our two companies. There are some very, very big industry changing ideas coming down the pipeline”.
KPI will also use Hampton Golf’s centralized services, including accounting, marketing/communications, human resources, legal and buying power.
“I have incredible respect for MG and Hampton Golf,” Brown said. “I’m really excited about the synergies between our two companies. There are some very, very big industry changing ideas coming down the pipeline.”