Golf Pipeline, the industry’s third-largest tee time reseller, has signed a partnership agreement with CBS Sports Digital, a division of CBS Interactive.
Golf Pipeline will continue to operate as a stand-alone entity with support and promotion from CBS Sports Digital. Golf Pipeline competes with GolfNow, which is owned by the Golf Channel, and EZLinks, which partners with the PGA Tour.
Golf Pipeline, created in 2012, serves more than 1,100 golf courses.
“We are very excited to work alongside CBS Sports Digital,” said Brian Wroblewski, founder and CEO of Golf Pipeline. “There is a strong cultural fit between us, and we believe the golf industry will benefit from this partnership. Golf Pipeline believes more than ever that the right combination of tee time inventory, a convenient set of features and a social method of connecting golfers will maximize participation and serve as a winning model for the golf industry, driving rounds and revenue upward.”