Brown Golf adds 28th course

The owner of Royal Manchester Golf Links has contracted with Brown Golf to run the course, Brown announced in early April. Royal Manchester is the fourth course Brown has added to its portfolio in the last 15 months, bringing to 28 the number of courses the firm now operates.

John Brown, CEO of Brown Golf, said the firm will immediately upgrade the course’s booking technology to allow for text-based and webchat booking, as well as interactive voice booking.

Brown is one of the largest golf management firms — having grown rapidly since its founding in 2011. Brown Golf holds to what its founder called a “value-oriented philosophy” — seeking to own or operate courses serving middle-income, daily fee golfers. Royal Manchester’s green fees are listed at $30 to $45, depending on day and time.

“I am extremely excited about our continued growth in the daily fee arena,” Brown said.

The course is owned by Talen Energy and is a par 72 course in Mount Wolf, Penn. It  was designed by Timothy Freeland and opened in 2010. It is open year-round, and is 6,962 yards from its longest tees. It is located 20 miles from Brown Golf’s corporate headquarters in Camp Hill, Penn.

John Brown Jr., who founded the company, retired last year and his son, also John Brown, is the CEO. John Brown Jr. recently opened a new company, KPI Management, which competes with Brown Golf.

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