Boca Lago changes name of country club in rebranding efforts

Boca Lago Golf & Country Club offers “the new way to club” with mid-market pricing
  • Photo courtesy: Boca Raton Tribune

Sometimes all a club needs to succeed is a fresh coat of paint and a few new ideas. And an injection of $11 million for improvements helps, too.

The Boca Largo Golf & Country Club is looking to reinvent itself. 

The Florida club is hoping to fill a void in the private golf and club industries by rebranding itself as “The New Way to Club,” according to the Boca Raton Tribune newspaper. 

So the club is going to rename, reinvent, rebrand and also strategically price its membership for the mid-market. While the owners want members to have all the prestige and enjoyment that comes with being a member at a golf and country club, they also want to make it affordable.

“Our new ownership was driven to reverse that trend to better serve the needs, desires and economic realities of today’s individuals, couples, families and businesses who thought club membership may be something totally ‘out of their reach,’” said John Stampfl, managing director of membership & golf operations. “Fully transitioning to a non-equity model last year and the Covid situation this year only validated the strength of that vision and mission.”

To give more people access to the club, membership no longer requires a home purchase. The resort-style facility is located on 225 acres. It has 50 acres of lakes and 21 natural preserves, as well as a 58,800 square-foot clubhouse.

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