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- March/April 2024
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Face to face
The world of business is very different today than in days gone by. In the “old” days, people went to the store, many times in their own neighborhoods to conduct business in most cases with people they knew. Today, we spend money each and every day without talking to people or knowing very much about the business. We have become comfortable doing business with strangers and machines. The golf course however is a very different place. It is old school in the sense that people are being served by people who are face to face, conducting a service transaction that is up-close and very personal.
There is, I believe, a great advantage in dealing with members and guests face to face. An opportunity exists to create connections that do not happen in other areas of commerce today. As you think about your property, strategize ways you and your team can accelerate the service standards, as well as connecting on new business opportunities. In today’s highfives post I provide 5 thoughts in supporting this face to face service experience:
As you consider these ideas, it is also important that you and your managers show genuine care and interest in your staff. The staff will mimic the action of their managers. Every day is important. Every interaction is important in creating the right story for the property. When people have the chance to be face to face, the opportunity to create unique human connections can help make your club that one of a kind place in the community that can excel when times are good or not. Create a service story on purpose, never wasting the chance to make it right for the member, the guest and the staff. Thank you.
Jack Dillon is an Orlando-based writer of the highfives series and is a speaker and an expert in hospitality, merchandise and people coaching. He has been in this industry for more than 45 years. Contact him at 407-973-6136.
Jack Dillon
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