Speakers: Marketing Track
 Bob Baldassari
PGA General Manager
PGA Village
Baldassari in 2006 won the PGA of America National President's Plaque for Player Development Programs while general manager-head golf professional at Cannon Ridge Golf Club in Frederick, Va. He also has been involved in launching numerous grow-the-game initiatives at the PGA Village and at a number of other clubs.
 David Bogue
General Manager
Angel Park, The Legacy, Aliante Golf Clubs
Bogue, a former Golf Inc. Most Admired Operator and selected as General Manager of the Year by Vegas Golfer magazine, oversees three Las Vegas area clubs for OB Sports. Prior to moving to Las Vegas to head Angel Park in 2003, Bogue served as general manager at Ocotillo Golf Club in Chandler, Ariz., for 17 years.
 Larry Gulko
Principal
Gulko Brand Marketing
For 25 years, Larry has introduced and positioned over 75 products for a variety of companies and organizations. Larry is an expert in developing powerful brand marketing strategies that build leading brands that are focused and deliver a unique value proposition, “own something special” in the customer’s mind, unlock a market, dominate a product category and build brand equity and business value.
 Kevin Hammock
President
KSHammock and Associates
Currently head of his own consulting firm, Hammock spent nearly 25 years as a senior executive with Marriott International, where he was instrumental in the launch and success of Marriott Golf, Faldo Golf Institute by Marriott and the Ritz-Carlton golf brands. As Vice President of Marriott Golf, he helped grow the company’s portfolio to 66 courses in 45 locations in 14 countries.
 John Johnson
Principal
J2 Golf Marketing
Johnson formed his company in 1989 and has won numerous awards for golf marketing campaigns and materials. The full-service marketing firm provides Internet marketing and websites, photography, collateral materials, public relations and media services to clients throughout the golf industry.
 Rich Katz
President
Buffalo Communications
Katz heads the Buffalo Communications public relations and marketing arm of parent company Billy Casper Golf. In addition to promoting Billy Casper Golf-run properties, Buffalo provides public relations and marketing services to individual courses and vendors to the golf industry, both domestically and internationally.
 Ben Keilholtz
Director of Marketing and Sales
BlueStar Resort & Golf
Keilholtz directs marketing and sales efforts for BlueStar, which manages all Shea Homes golf properties as well as other properties on a third party management basis. He helped lead the company’s golf courses and restaurants to double-digit growth in each of his first three years with the company. Prior to BlueStar, Keilholtz headed public relations operations for Intrawest’s Leisure & Travel Group.
 Mike Kriel
Vice President
The Brick Companies
Kriel is responsible for oversight of the portfolio of golf courses owned by The Brick Companies, including The Golf Club at South River in Edgewater, Md. He has been specifically responsible since the project’s inception in 2007 for overseeing the conversion of The Golf Club at South River from a public daily fee facility to a private golf club.
 Bruce Lucker
President/CEO
Signature Golf
Prior to forming Signature Golf, Lucker served as COO for the World Golf Hall of Fame and World Golf Village, as president of Sun International Sports and Entertainment, executive vice president of Madison Square Garden and senior marketing strategist to the PGA Tour.
 Ryan Mull
Managing Partner
IMAVEX
Mull is an Internet marketing pioneer with industry experience since 1999. He has worked with some of the leading Internet companies including Travelocity and InterActive Corp, and has consulted for American Express and had his research in local search marketing published in the New York Times.
 Mark Murphy
Senior VP
Strategic Alliances & Global Sales
ClubCorp
A 20-year ClubCorp executive, Murphy is responsible for the company’s new growth strategy, leveraging ClubCorp’s core competencies around membership, and member services. He previously has directed food and beverage, golf and overall revenue strategy for the golf and country club division. A member of the Club Managers Association of America, Murphy attended Rutgers College, Rutgers University.
 Rupert O'Neal
Owner
Ballyneal Golf and Hunt Club
O’Neal spent most of his earlier life as a farmer, but when he decided to become a golf club developer, he started near the top. His Ballyneal Golf and Hunt Club in Holyoke, Colo., designed by Tom Doak, opened in June 2006 and was rated almost immediately by one publication as the 46th best in America and 83rd best in the world. The course, which is walking-only, was recently rated the 8th best in the U.S. by GolfWeek magazine. A very hands-on manager, O’Neal personally interviews every prospective Ballyneal member.
 Stephen Ready
President/CEO
VCT Corp.
For the past 10 years, Ready has helped private clubs and management firms incorporate new technologies into their current marketing plans and more recently has introduced a new concept in club communications in thinking like a magazine publisher.
 Kris Strauss
Director of Sales and Marketing
OB Sports Golf Management
Strauss is responsible for creating group sales, public relations, brand development, promotional activities and advertising initiatives. He has directed successful, award-winning marketing initiatives at upscale resort and daily fee golf facilities in Phoenix/Scottsdale, Las Vegas, Hawaii, Palm Springs and Reno/Tahoe. Prior to joining OB Sports, he was sales and marketing manager for Troon Golf.
 Heidi Voss
President
Bauer Voss Consulting
Heidi specializes in private club membership programming, possesses a diverse background and experience in the club industry, including residential golf course development, revitalization of established clubs and an intense concentration in new private club development. Bauer Voss Consulting has worked with over 60 clubs nationally and internationally, over 30 have been from pre-construction to opening.
Speakers
• Keynote Speakers
• Management Track
• Development Track
• Marketing Track
• Owners Track
• ASGCA Remodeling University
• Southwest Region Solutions Workshop
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