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Speakers: Keynote Sessions
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Eric Affeldt
President and CEO
ClubCorp
Eric is responsible for all aspects of domestic and international operations for “The World Leader in Private Clubs”. Prior to joining ClubCorp, Eric served as a principal of KSL Capital Partners, the private equity firm that purchased ClubCorp in 2006. Affeldt also previously served as president and CEO of KSL’s former golf division, KSL Fairways; vice president and general manager of Doral Golf Resort and Spa in Miami and the combined PGA West and La Quinta Resort and Club in California; and was a founding partner of KSL Recreation.
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Patrick A. Corso
Managing Partner
National Resort & Club Management Group
Corso is a Founder and Managing Partner of National Resort & Club Management Group. He was President of Pinehurst, Inc., from 1987 through January of 2004. During his tenure, he oversaw the restoration of Pinehurst and its return to prominence as one of the premier golf resort destinations in the world. The resort hosted several major national golf championships, including the 1999 and the 2005 US Opens. In the last 10 years of his tenure with ClubCorp, Corso served as Executive Vice President of Resort Operations and later President of The Pinehurst Company.
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John Crowder
Vice President of Business Development
ValleyCrest Golf Course Maintenance
A former finance industry executive, Crowder formed BeechTree Golf Company in 1992, working with clients including the LPGA, NGCOA, NBC Sports and Golf Magazine, where he was a partner for three years in Golf Magazine TV. He is currently responsible for sourcing new business for ValleyCrest Golf Course Maintenance. |
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Larry Gulko
Chief Marketing Officer
CYBEX International
For 25 years, Gulko has introduced and positioned over 75 products for a variety of companies and organizations. Gulko is an expert in developing powerful brand marketing strategies that build leading brands that are focused and deliver a unique value proposition, “own something special” in the customer’s mind, unlock a market, dominate a product category and build brand equity and business value. |
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Peter M. Hill
Chairman and Chief Executive Officer
Billy Casper Golf
Peter Hill co-founded Billy Casper Golf in 1989. The company now operates more than 115 golf properties in 25 states. Hill chairs the Executive Committee which directs all elements of operations, marketing, technology, finance and accounting, legal, business development, and human resources. Under Hill’s leadership, BCG has become the 2nd largest domestic golf course owner-operator. Hill directs BCG’s considerable investment in infrastructure resources to support 5,000 staff members and more than 1 million guests playing in excess of 4 million rounds of golf annually.
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Jim Hinckley
CEO
Century Golf Partners, Arnold Palmer Golf Management
Prior to forming Century Golf Partners, Hinckley had a 32-year career with ClubCorp Inc., serving the last seven years as president. Hinckley holds various board positions in industry associations including the NGCOA, PGA of America, AJGA and Golf 20/20 |
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Steve Mona
CEO
World Golf Foundation
Mona's responsibilities include overall management of the Foundation, as well as overseeing the organization's industry relationships and ongoing global focus, plus its anti-doping administration office. The WGF also supervises The First Tee and Golf 20/20. More recently, he has worked to help create and organize the Get Golf Ready program. |
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Chris L. Schauerman
Senior Vice President of Leasing
PNC Equipment Finance
Schauerman has over 30 years of leadership and management experience in a variety of diverse business disciplines. He was appointed to the position of Senior Vice President of National City Golf in May of 2001 and has led the rapid development of the Golf business since that time. National City was acquired by PNC Financial in December 2008 and currently PNC Equipment Finance is on of the top companies addressing equipment acquisition capital for the golf market. National City Golf concentrates on golf car, turf equipment and related product transactions for all segments of the golf industry. The customer base includes public and private golf courses, golf course management companies and equipment manufactures and distributors.
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Joe Steranka
CEO
PGA Honorary Member
PGA of America
As The PGA of America's Chief Executive Officer, Steranka's vision guides the staff of the world's largest working sports organization in their dedication and service to the Association's 28,000 men and women PGA Professionals, as well as the global golf industry. In addition, he serves as Chair of the World Golf Foundation and a member of the leadership teams for the World PGA Alliance and the International Golf Federation's work to return golf to the Olympic Games. |
Speakers
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