PRESENTING SPONSOR

Marketing Track

Sponsored by:

9:45-11:00 a.m., Tuesday, Sept. 15

Outside the box marketing that works

• How to use targeted and ‘new age’ communication to grow your business
• Launch an e-communication “plan of action” to create engaged members and customers
• Drive revenues by keeping your golfers in the know and reinforcing their lifestyle
• If you’re looking for new customers, try new ways to reach them

Speakers
Stephen Ready
Mark Murphy

11:15-12:30 p.m., Tuesday, Sept. 15

Battle for market share: Don't just get in the game, win it

• Innovative ways to use technology to drive rounds at little or no cost
• Proven methods to grow – and reach – your club’s database
• Capture more groups/tournaments, even in a down market
• Know “the score” – how to track your marketing efforts

Speakers
Kris Strauss
Bruce Lucker
David Bogue

2:00-3:00 p.m., Tuesday, Sept. 15

Modern age marketing: Social media, viral marketing, and more

• Tweeting, texting and connecting with your customers in the modern age
• How much communication is too much?– Makes yours count
• What message will get results, and how to deliver it
• Success stories – do instantaneous media work?

Speakers
Rich Katz
Ryan Mull
Ben Keilholtz

3:15-4:30 p.m., Tuesday, Sept. 15

Innovative membership marketing strategies

• How to retain members in a down economy
• How to pay for course upgrades with membership fees
• Secrets of creating urgency without cutting prices
• Dialing into the right prospects. Find them now.

Speakers
Heidi Voss
Rupert O'Neal
Mike Kriel

4:45-6:00 p.m., Tuesday, Sept. 15

Strategies to build a successful brand and build customer loyalty

• Create your unique value proposition
• Capture mindshare to drive market share
• Focus your brand to own something in the customer’s mind
• Dominate your product category

Speakers
Larry Gulko
Kevin Hammock
Bob Baldassari

Educational Sessions

• Management Track
• Development Track
• Marketing Track
• Owners Track
• Remodeling University
• Southwest Region Solutions Workshop