Management Track
Best practices and effective strategies to operate your course efficiently in a challenging economic environment
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9:45-11:00 a.m., Tuesday, Sept. 15
Avoid the 10 biggest mistakes in course maintenance
• Where to cut costs without sacrificing course conditions
• Managing your labor efficiently
• What level of maintenance does your course really need?
• The superintendent and the golfing experience
Speakers
John Crowder
Ted Horton
Bruce Williams, CGCS
11:15 a.m.-12:30 p.m., Tuesday, Sept. 15
The discounting dilemma: quick fix or slippery slope?
• The pros and cons of discounting greens fees
• When, and how much, to discount rates
• Can you raise fees back up when demand improves?
• Discounting alternatives: added value, “yield management” techniques
Speakers
John McNair
Mark Tansey
Gregg Lindquist
Kirk Kokoska
2:00-3:00 p.m., Tuesday, Sept. 15
Critical Issue: Recreational spending in recessionary times
• Ways to combat the recession’s financial pinch
• What the tourism and hospitality industries are doing
• How long will the recession last – what the trends show
• Cut your advertising and marketing budgets – or double them?
Speakers
David Renker
Tim Skogen
3:15-4:30 p.m., Tuesday, Sept. 15
Outside the box thinking for club managers
• How to reach today’s customers
• Service and amenities – what’s the right level?
• How to create customer and member loyalty
• How to make your staff part of the solution, not the problem
Speakers
Tim Greenwell
Guy Sugden
Cathy Jo Johnson
Lon Grundy
4:45-6:00 p.m., Tuesday, Sept. 15
You don't have to be Pebble Beach to make money
• Hear from the operators of three courses you don’t see on TV and you may not see on magazine covers, but they are still showing black ink on their P&L ledgers. Find out how they do it.
Speakers
Scott Humphrey
Dave Jones
C.A. Roberts
Scott Simpson
8:30-10:00 a.m., Wednesday, Sept. 16
Best practices in golf course operations
• How to develop – and execute – best operating practices
• Ways to maximize your customer’s experience
• Yield management strategies to increase revenues
• Your superintendent can be a revenue stream too – empower him or her
Speakers
Mark Woodward
Jim Stegall
Mike Kelly
10:30-11:30 p.m., Wednesday, Sept. 16
7 ways to pump up your profits in retail, F&B, others
• Maximize your facility’s total revenue potential
• F&B – make it rain profits, not drain them
• Retail revenues, inside and outside your shop
• How to make your outings more profitable
Speakers
Dawn Prebula
Lisa Langas
Tom Hoch
Educational Sessions
• Management Track
• Development Track
• Marketing Track
• Owners Track
• Remodeling University
• Southwest Region Solutions Workshop
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